MarketingProfs Today: Lead Gen Forms | Publishers and Ad Platforms | SMB Website Mistakes

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In this issue

1.	How-To: Six Building Blocks of a High-Converting Lead Generation Form
2.	Quick Take: What Do Publishers Really Want From Ad Platforms?
3.	PRO Today's Live Seminar: Hello, It's Me... The Adele Guide to Doing Email
4.	Survey Says: The Biggest Mistakes Small Businesses Make With Their Websites
5.	Infographic: Head-to-Head: Direct Mail vs. Email

Are reviews and approvals taking over your day (and your life)? Join us on April 25 for our free seminar: Stop Wasting 50% of Your Day on Reviews and Approvals.

How-To

Six Building Blocks of a High-Converting Lead Generation Form

By Ashley Walsh

Let's be honest: Website visitors hate to fill out your lead generation forms. Luckily, there are proven ways to reduce form friction and get prospects to hand over their valuable information. Read More

FOR PRO Members

Today's Live Seminar: Hello, It's Me... The Adele Guide to Doing Email

In this NEW Teach Me How seminar, you'll learn which email engagement tactics and best-practices will ensure your emails stand out, get opened, and generate the ROI you seek. You'll leave with all the resources you need to help you develop awesome emails that Adele would open and approve of! Read More

Join us on May 12 for our free Email Marketing Virtual Conference to step up your email game and get more opens, clicks, and conversions. Register today.

Survey Says

The Biggest Mistakes Small Businesses Make With Their Websites

By Ayaz Nanji

Consumers say the biggest mistake a small business can make with its website is to include outdated contact information, according to recent research from Vistaprint Digital. Read More

Quick Take

What Do Publishers Really Want From Ad Platforms?

By Shay Brog

The good news: The proliferation of new ad platforms and formats has created a lot of opportunities for publishers. The bad news: The proliferation of new ad platforms and formats has created tons of confusion and a whole new set of challenges. Read More

AT-A-GLANCE

Head-to-Head: Direct Mail vs. Email [Infographic]

By Laura Forer

Direct mail versus email: Which is more effective, and which gives the best ROI? It's not a zero-sum game. Check out this infographic from the UK for more. Read More

event calendar

Apr 20	Teach Me How—Hello, It's Me... The Adele Guide to Doing Email
Apr 25	FREE Seminar—Project Manage Like a Pro: 3 Expert Tips to Streamline Reviews and Approvals
May 12	Virtual Conference—Email Marketing \| More Opens. More Clicks. More Conversions.
May 18	Teach Me How—How to Harness UX as Your Secret Marketing Weapon
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

Questions? Comments? Suggestions? Leads? Contact us:

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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