MarketingProfs Today: Landing Page Tips | Beyond Keywords and Social Listening | SEO Job Trends

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In this issue

1.	How-To: Three PPC Landing Page Tips Hardly Anyone Takes Advantage Of
2.	Podcast: Move Past Keywords to Audience Strategy With Conversational Research: Jason Falls
3.	PRO How-To Guide: Email Essentials: Chief Strategies for Maximizing Click Rates
4.	My View: Three Free Promotions That Grab Your Customers' Attention
5.	Survey Says: SEO Jobs in 2016: Salary and Hiring Trends

Convert more shoppers into buyers. It doesn't matter how many customers abandon their carts if you don't know why they leave. Find out with FullStory.

How-To

Three PPC Landing Page Tips Hardly Anyone Takes Advantage Of

By Johnathan Dane

Landing pages are crucial to PPC ad performance. But not just any landing page will do for your industry or company. Applying the advice or best-practices experts tout can sometimes do the opposite of what you want: They hurt your PPC conversions. Read More

Podcast

Move Past Keywords to Audience Strategy With Conversational Research: Jason Falls on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Elasticity's digital strategy SVP on how (and why) to go beyond social media monitoring and keywords to build an audience strategy via conversational research. Read More

FOR PRO Members

How-To Guide: Email Essentials: Chief Strategies for Maximizing Click Rates

This 32-page guide will teach you how to optimize your email efforts to maximize your clickthrough rates. You'll walk away ready to tackle your next email campaign! Read More

Don't run your online store in the dark. See and understand how your customers shop, just like in a brick-and-mortar store. Sign up for a free trial today.

Survey Says

SEO Jobs in 2016: Salary and Hiring Trends

By Ayaz Nanji

The number of search engine optimization (SEO) job openings has declined this year compared with 2015, and the average salaries of common SEO jobs have dropped as well, according to a recent report from Conductor. Read More

My View

Three Free Promotions That Grab Your Customers' Attention

By Tom Caporaso

Free promotions offer customers a promise of "something for nothing" and also compel those customers to return the favor. Here are three examples of freebies that engage customers. Read More

event calendar

Apr 19	FREE Seminar—Referral Dos & Don'ts: The 2016 Hit List
Apr 21	PRO Seminar—Create Meaningful Experiences for Your Brand
Apr 26	FREE Seminar—SEO + Content = The Perfect Recipe for Inbound Success
Apr 28	PRO Seminar—From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
May 3	FREE Seminar—5 Leading Practices in Marketing Training Programs
May 13	Virtual Conference—MarTech & Innovation \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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