Today's dose of marketing know-how.
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Together with leading ad-buying platform
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Today's dose of marketing know-how | Wednesday, April 2, 2025
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👋 Hello, Marketer!
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Have you ever heard a word or phrase that suddenly starts popping up everywhere? That's called the frequency illusion (AKA Baader-Meinhof phenomenon). It combines selective attention (where your brain decides something is particularly important) and confirmation bias (when something feels increasingly prevalent around you, even though it isn't).
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Storytelling: Secret Weapon of Entrepreneurs and Marketers
Breaking down any topic into digestible portions and delivering it as a compelling narrative helps your audience understand your message, remember it, and connect with you. That's why storytelling is so powerful.
Read more ➔
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COMMUNITY | POLL
Summer brings the Hollywood blockbusters. And you can expect a few superhero movies in the mix. But marketers don't need super strength. Instead, you need...
Which B2B marketing superpower would you pick? (Take the poll on LinkedIn.)
- Perfect targeting
- Infinite budget
- Cloning yourself
- Other—comment below
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SPONSORED
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Why Marketers Are Tuning Into CTV
CTV advertising connects brands with cord-cutters through immersive, high-impact ads. With advanced attribution, marketers can track viewer actions across devices, linking ad exposure to real-world results.
Download the CTV guide ➔
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RESEARCH
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The Top Marketing Challenges That New SMB Owners Face
Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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You & AI: Creating Personalized Event Experiences
To engage attendees of B2B events, provide them with unique experiences. But creating those personal touches at scale could become a full-time job! Unless you have some help. Discover how AI can help you enhance your events with personal, one-of-a-kind experiences.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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The Three Pillars of Winning Communication—Value, Passion, and Connection
Framed as a discussion about business communication, this episode of the Marketing Smarts Live Show and all the wisdom and banter contained therein could well pertain to all walks of life, personal and professional.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Real Effective Emails
Craving a boost in your email ROI? Then check out The Real Truth About Email Marketing. Covering topics from smarter subject lines to compelling CTAs, this 21-lesson Master Class will increase your emails' effectiveness on your very next send. Community-favorite Jay Schwedelson makes it fun and easy. Available now to PRO members!
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PROFS PICK—SPONSORED
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The Superpowers of Connected TV Advertising—Revealed
Connected TV (CTV) is rapidly becoming essential for marketers looking to reach cord-cutters with high-impact, immersive ads. As streaming habits shift, knowing how to leverage CTV for precise targeting and measurable results is more important than ever. Download this guide from StackAdapt to uncover how to boost your ad performance through creative best practices, AI-powered targeting, and data-driven tactics. Get actionable strategies to enhance engagement, improve ROI, and make every CTV impression count. Download the guide now.
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Upcoming Events
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APR
2
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Session 8 of Content Marketer's Crash Course
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APR
10
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60-minute webinar | sponsored by Cvent
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APR
11
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3 free live sessions | sponsored by Webflow
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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