MarketingProfs Today: Technical SEO vs. Great Content | Search vs. Social Traffic | Content Platform vs. Marketplace

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In this issue

1.	How-To: Great Content Isn't Enough: Remember Technical SEO If You Want Content to Rank
2.	PRO New Live Seminar: Content Strategy for B2B Lead Generation
3.	Survey Says: Search Overtakes Social as Top Traffic Driver to Websites
4.	Infographic: Content Marketing Platform vs. Marketplace: How to Choose

Do you leave product recommendations to chance? Consumers trust in paid advertising has been diminishing, 85% of stating they prefer to take buying advice from experienced individuals similar to them. Learn how to build your brand with expert recommendations.

How-To

When Great Content Isn't Enough: Remember Technical SEO If You Want Your Content to Rank

By Hamlet Batista

Content is king, right? Well, not so fast. Technical SEO is vital, too. Follow these tips to make sure your content can be easily discovered online. Read More

FOR PRO Members

New Live Seminar: Content Strategy for B2B Lead Generation

Reserve your spot for this upcoming Teach Me How seminar with Andy Crestodina to learn about his time-tested approach to driving leads, from first action to final outcome. You'll leave with the tools to make your content drive the right leads to you. Read More

Don't leave product recommendations to chance. Be a brand experts recommend. A lot. Learn more about the power of expert recommendations.

Survey Says

Search Overtakes Social as Top Traffic Driver to Websites

By Ayaz Nanji

Search engines drove more total traffic than social networks to websites in 2017 for the first time in three years, according to recent research from Shareaholic. Read More

AT-A-GLANCE

How to Choose a Content Marketing Platform or Marketplace (And What's the Difference?) [Infographic]

By Laura Forer

For your content marketing program, marketplaces as well as platforms offer useful benefits. But which approach is best for you, and how can you pick the right partner? Read More

event calendar

Apr 3	FREE Seminar—Be Fearless in Your Pursuit of Meaningful Engagement
Apr 10	FREE Seminar—Plan to Succeed: Maximizing Your Event ROI
Apr 19	Teach Me How—Content Strategy for B2B Lead Generation
May 11	Virtual Conference—Email Marketing \| More results! Less filler.
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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