MarketingProfs Today: Email Tips | Traits of a Content Marketer | Business Students' Company Choices

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In this issue

1.	How-To: 10 Tips to Ensure Your Emails Resonate in the Inbox
2.	My View: Seven Must-Have Traits of the Perfect Content Marketer [Infographic]
3.	PRO Seminar Today: How to Build a Comprehensive Social Media Strategy
4.	Survey Says: The 10 Companies Business Students Most Want to Work For
5.	Quick Take: Create a Killer Email Call to Action

Protect your email program's ROI and customer relationships. Do you know where your emails are going? Your "delivered" rate could mean delivered to a junk folder. Find out for sure with a free custom report!

How-To

10 Tips to Ensure Your Emails Resonate in the Inbox

By Len Shneyder

An email marketer should have one goal in mind: capturing readers' attention so they respond to the email's call to action. Here's how you can help ensure your customers engage with your emails. Read More

FOR PRO Members

Today's PRO Seminar: How to Build a Comprehensive Social Media Strategy

We'll show you how to craft a well-planned social media engagement strategy that best fits your organization's goals and the needs of your target customers. You'll also learn how to develop metrics to help gauge and improve success over time. Read More

Do your subscribers actually see your emails? 17% of marketing email sent with permission never reaches the inbox. Know exactly where your emails are being delivered with a free custom report! Subscribers can’t click through emails they never see.

Survey Says

The 10 Companies Business Students Most Want to Work For

By Ayaz Nanji

Google is the company that undergraduate business students in the United States most want to work for, according to a recent poll conducted by Universum Global. Read More

Quick Take

Create a Killer Email Call to Action

By Paul Ford

Creating great CTAs is more than possible, yet so many links in brands' marketing emails remain unclicked. And many of those emails are never even opened in the first place. Read More

My View

Seven Must-Have Traits of the Perfect Content Marketer [Infographic]

By Hana Abaza

What key attributes do content marketers need if they are to survive and thrive in their jobs? What should you be looking for when you're hiring a content marketer? Read More

event calendar

Apr 2	PRO Seminar—How to Build a Comprehensive Social Media Strategy
Apr 7	FREE Seminar—Content Marketing at Scale
Apr 9	PRO Seminar—Modern Sales and Marketing Alignment
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Apr 10	Virtual Conference—Video Marketing: 3 online sessions—FREE!
Apr 14	FREE Seminar—Optimizing Search, Social, and Display in a Mobile World
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

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