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In This Issue
+ How-To: Boost Email Marketing ROI by Focusing on Three Key Areas
+ PRO Seminar: Email Frequency, Volume, and Cadence
+ Survey Says: Facebook 'Like' Patterns Akin to Email Opt-In
+ Quick Take: Three Key Changes to Facebook's Brand Timeline Pages
+ My View: Four Reasons Marketers Should Pay Attention to Pinterest
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Advertisement  Leadership Programs at HBS
In this book chapter from Being the Boss, Professor Linda Hill discusses the paradoxes confronting managers and helps you manage yourself, network, and team. Learn more about being the boss from Hill and other renowned faculty at Harvard Business School Executive Education.
How-To Boost Your Email Marketing ROI by Focusing on Three Key Areas
By Eric Didier
Email averages an ROI of $40 for every $1 spent, so it's no surprise that 67% of organizations plan to increase their email marketing spend in 2012. Use those new budgets to maximize your ROI by focusing on three key areas. Read More
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PRO PRO-Favorite Seminar: Email Frequency, Volume, and Cadence (Recommendations and Considerations)
Join Regina Gray and Sara Swenson of Experian CheetahMail's Strategic Services team, who take you through a systematic approach to understanding the factors that influence your email contact strategy. Read More
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Advertisement  Did you know 91% of today's online adults use social media regularly? Download The 2012 Digital Marketer Report for more key insights on the New American Consumer.
Survey Says
Facebook 'Like' Patterns Akin to Email Opt-In's
People want great offers. That's the primary reason they opt in for permission-based communications from you, whether via "liking" your brand on Facebook or subscribing to your email list. Read More
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Quick Take
Three Key Changes to Facebook's Brand Timeline Pages
In February, Facebook launched its updated Brand Timeline pages, which include better opportunities for customizing a brand page. Here are three things that marketers should know about the new Pages. Read More
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My View Four Reasons Marketers Should Pay Attention to Pinterest
By Corey O'Loughlin
By now, you've heard of Pinterest and you may be wondering whether yet another social presence is worth your time and effort. Before you make a decision, consider these four facts about Pinterest. Read More
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@jeffbullas 10 Ways To Integrate Your Social Media and Email Marketing https:////bit.ly/ajwOvI
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Forum Today's Question
By rowdycolors 3/29/2012 at 9:32 PM
I need ideas for marketing a property management company. Any suggestions? Go To Question
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Apr 10
 FREE Seminar—Elusive Buyer 2.0: How to Move Them From Anonymity to Revenue
Apr 12
 PRO Seminar—MarketingProfs University: Creating a Winning Web Presence
Apr 12-26
 MarketingProfs University LIVE—Websites That Work save $200 with code WORKIT
Apr 17
 FREE Seminar—4 Keys to Successful Facebook Marketing
Apr 19
 PRO Seminar—How Sharing and Collaboration Can Benefit Marketers in a Connected Age
May 10-23
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
June 8
 Social Media Virtual Conference—3 Great Social Media Sessions sign up for free
 
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