Today's dose of marketing know-how.
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Friday, April 19, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. The New 'Content Continuum': A Six-Stage Marketing 'Funnel'

2. Do You Market to B2B Audiences? advertise with MarketingProfs

3. AI Update, April 19, 2024: AI News and Views From the Past Week

4. Get In-Depth, Hands-On Training With a Workshop at B2B Forum MarketingProfs event

5. How Being Strategic About Content Development Can Boost Results and Save Time and Money

6. Why Can't We Be Friends? MarketingProfs Working Webinar for PRO Members

Scroll down for more useful resources.

The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
article
The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy. »
Do You Market to B2B Audiences?
from lead gen to branding
Do You Market to B2B Audiences?
Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

AI Update, April 19, 2024: AI News and Views From the Past Week
opinion
AI Update, April 19, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know. »
Get In-Depth, Hands-On Training With a Workshop at B2B Forum
MarketingProfs event
Get In-Depth, Hands-On Training With a Workshop at B2B Forum
Looking for in-depth, in-person training? Get a full-day workshop when you register for an All-Access pass to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice when you register here. »
How Being Strategic About Content Development Can Boost Results and Save Time and Money
video from the archives
How Being Strategic About Content Development Can Boost Results and Save Time and Money
In the dynamic realm of content marketing, strategic thinking is not just beneficial, it's essential to business success. It not only saves time and money but also boosts content marketing results significantly. Tune in! »
Why Can't We Be Friends?
MarketingProfs Working Webinar for PRO Members
Marketing and Sales want the same thing: to gain more customers! So why not align the teams and become best friends? Join sales enablement consultant Pam Didner to create marketing that supports the sales process and attracts your ideal clients. The Sales Enablement Working Webinar Series is available to PRO members now.
Make besties with Sales
Afoot in the Neighborhood
MarketingProfs community goings-on
Yet another brand-new AI weekly series has just been announced! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.
Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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