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Together with marketing analytics platform
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Future-Proof Your Marketing Career
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MarketingProfs webinar
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| Wondering how to stay ahead of the challenges in B2B marketing and prevent burnout? Join MarketingProfs President Val Witt and Chief Content Officer Ann Handley on Tuesday, April 26 for a conversation on The Future-Proofed Career. |
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| Profs Picks |
| sponsored |
| What makes more sense: a game of telephone that changes "Analytics" to "Anne has ticks" before it gets to you, or a direct line of communication? That's the difference when you shift from third-party to first-party data strategies. You can take control of your data to better understand the value you create for your business, and the more data you collect and own, the farther into the funnel you can report for an end-to-end picture of the entire customer journey. ChannelMix provides that end-to-end funnel view using first-party tracking methodologies, connecting the dots from awareness to conversion to purchase. What's more, for a limited time, ChannelMix is offering six months of its lead attribution report to new customers for free! Don't miss out. Anne will thank you. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Hey, PRO members! Did you miss any of last week's stunning B2B Forum sessions? Never fear, because they are now available on-demand for your viewing pleasure. Not yet PRO? You can fix that. |
| Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Fulcrum Launches Its Customer Data Personalization Platform to Boost Sales and Increase Marketing Conversion Rates PR Newswire |
| RevenueBase Raises $6M for B2B SaaS Services PYMNTS |
| Corporate Visions Acquires DSG to Expand Revenue Growth Services Yahoo Finance |
| AI-Driven Natural Language Insights Platform Quaeris Now Generally Available EIN News |
| Blintn Adds More Features to Its Global B2B Media Rights Marketplace Yahoo Finance |
| Creatio Expands Its Go-to-Market Relationship With Amazon Web Services PR Newswire |
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