MarketingProfs Today: B2B Telemarketing | B2B Lead Gen | Healthcare Content Marketing

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In this issue

1.	How-To: The B2B Exemption to the Telemarketing Sales Rule
2.	PRO Today's Live Seminar: Content Strategy for B2B Lead Generation
3.	Survey Says: The State of Healthcare Content Marketing
4.	Infographic: Behaviors and Media Consumption Habits of Affluent Americans

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How-To

The B2B Exemption to the Telemarketing Sales Rule

By Richard B. Newman

The FTC's Telemarketing Sales Rule applies to everyone. Yes, there is a specific exemption for B2B calls, but marketers must understand the law and use caution. Read More

FOR PRO Members

Today's Live Seminar: Content Strategy for B2B Lead Generation

In this Teach Me How seminar, Andy Crestodina will walk you through each step in the process for driving B2B leads with content marketing, from first action to final outcome. You'll learn how to become a dual-threat marketer by combining search & psychology, SEO & conversion optimization, and cheese & mousetrap. Read More

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Survey Says

The State of Healthcare Content Marketing

By Ayaz Nanji

Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year, according to recent research from True North Custom and Healthcare Insight. Read More

AT-A-GLANCE

Affluent Americans' Behaviors and Media-Consumption Habits [Infographic]

By Laura Forer

See how many Americans are considered affluent, what those consumers care about, and how affluence affects media consumption. Read More

event calendar

Apr 19	Teach Me How—Content Strategy for B2B Lead Generation
Apr 24	FREE Seminar—Content Planning Challenges, Trends, and Opportunities
May 1	FREE Seminar—10 Tips for Creating Great Webinar Content
May 11	Virtual Conference—Email Marketing \| More results! Less filler.
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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