MarketingProfs Today: Viral Video | Marketing's Future | Lead Gen Landing Pages | Content & Influencers

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In this issue

1.	How-To: Anatomy of a Viral Video: A Tale of Two Stories
2.	Podcast: Creativity, Technology & the Future of Marketing: Author Jon Wuebben
3.	PRO How-To Guide: Website Metrics: What to Measure and How to Improve
4.	Survey Says: Lead Generation Landing Page Benchmarks and Top Content Tactics
5.	Infographic: The State of Content and Influencer Marketing

Are reviews and approvals taking over your day (and your life)? Join us on April 25 for our free seminar: Stop Wasting 50% of Your Day on Reviews and Approvals.

How-To

Anatomy of a Viral Video: A Tale of Two Stories

By Stephan Spencer

Between two similar videos, what makes one buzz to the top of the YouTube charts, and one languish in obscurity? Experts weigh in. Read More

Podcast

Creativity, Technology, and the Future of Marketing: Jon Wuebben on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Most marketers have the next year planned. Really ambitious marketers might think ahead five years. The author of Future Marketing has a 13-year-plan (and he thinks you need one, too). Hear him prognosticate about what's ahead in the world of marketing. Read More

FOR PRO Members

How-To Guide: Website Metrics: What to Measure and How to Improve

In this 27-page guide, you'll receive actionable tips and advice on how to focus on the data that matters for getting the most from your website, including traffic, visitor engagement, and conversions; which metrics you'll need to track; and how to improve website performance. Read More

Join us on May 12 for our free Email Marketing Virtual Conference to step up your email game and get more opens, clicks, and conversions. Register today.

Survey Says

Lead Generation Landing Page Benchmarks and Top Content Tactics

By Ayaz Nanji

Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce. Read More

AT-A-GLANCE

The State of Content and Influencer Marketing [Infographic]

By Laura Forer

As content and influencer marketing continue to reap big rewards for brands, this infographic looks at the state of the "creator economy," including how much is being spent and how brands can best use content and influencers. Read More

event calendar

Apr 20	Teach Me How—Hello, It's Me... The Adele Guide to Doing Email
Apr 25	FREE Seminar—Stop Wasting 50% of Your Day on Reviews and Approvals
May 12	Virtual Conference—Email Marketing \| More Opens. More Clicks. More Conversions.
May 18	Teach Me How—How to Harness UX as Your Secret Marketing Weapon
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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