MarketingProfs Today: Launching a Rebrand | Millennial B2B Buyers | Customer Conversations

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In this issue

1.	How-To: Anatomy of a Rebrand (Part 3 of 3): Six Tips for Successfully Launching Your New Brand
2.	Survey Says: Content Preferences of Millennial B2B Buyers
3.	PRO Take 10: How to Leverage Your Online Community
4.	My View: Five Customer Conversations That Will Always Require Phone Calls
5.	Infographic: What Marketers Really Think About Brand Experience

Convert more shoppers into buyers. It doesn't matter how many customers abandon their carts if you don't know why they leave. Find out with FullStory.

How-To

Anatomy of a Rebrand (Part 3 of 3): Six Tips for Successfully Launching Your New Brand

By Joe Staples

Now that you've done all the work of creating your new brand, it's time to unveil it for the world to see. These six best-practices are essential to achieving a successful launch, both internally and externally. Read More

FOR PRO Members

Take 10: How to Leverage Your Online Community

In just 10 minutes, we'll share six practical tips that will help you tap into your online community to grow your business and benefit your customers. From setting goals to becoming a good listener, you'll leave with actionable steps to build a stronger online community. Read More

Don't run your online store in the dark. See and understand how your customers shop, just like in a brick-and-mortar store. Sign up for a free trial today.

Survey Says

Content Preferences of Millennial B2B Buyers

By Ayaz Nanji

How involved are Millennials in B2B purchasing decisions, and what are the content preferences of these buyers? Read More

Quick Take

What Marketers Really Think About Brand Experience [Infographic]

By Jens Lundgaard

What are marketing leaders' thoughts about branding? This infographic, based on a recent study, provides insight into the challenges and opportunities of aligning brand promise and customer experience. Read More

My View

Five Customer Conversations That Will Always Require Phone Calls

By Irv Shapiro

Despite the astounding array of communication technologies, the simple phone call remains a powerful tool for businesses. These five customer conversations necessitate a phone call. Read More

event calendar

Apr 19	FREE Seminar—Referral Dos & Don'ts: The 2016 Hit List
Apr 21	PRO Seminar—Create Meaningful Experiences for Your Brand
Apr 26	FREE Seminar—SEO + Content = The Perfect Recipe for Inbound Success
Apr 28	PRO Seminar—From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
May 3	FREE Seminar—5 Leading Practices in Marketing Training Programs
May 13	Virtual Conference—MarTech & Innovation \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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