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| By DJ Waldow |
| So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)?
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| Via eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs that meet your business objectives.
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#SocialSkim: Boston Marathon, LinkedIn Ads, Twitter Music, Facebook Open Graph Mobile
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| By Angela Natividad |
| The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open Graph Mobile. We also have social case studies from the likes of Coca-Cola, stats on SMBs' and B2Bs' social use, and Jeremiah Owyang's tips on becoming a truly open leader. Skim for an eye-opener.
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By Bruce Warren
Some New York City restaurants are banning people from photographing food, claiming that "foodstagramming" ruins the dining experience. But businesses should realize that photos can be used for brand advocacy.
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