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| By Adam Blitzer |
| Marketing automation systems offer a veritable multitude of capabilities. But don't let all those features overwhelm you. Learn five ways to jump-start your marketing automation strategy without getting stressed out.
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| By Daniel Kuperman |
| When developing a content marketing plan, marketers afford much-deserved attention to blogs, e-books, webinars, data sheets, videos, and other channels, but they shouldn't forget these six touch points.
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| In just 10 minutes, author Mitch Joel shows you how to create content that delights your customers, engages your audience, and differentiates you from your competition.
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| Digital, Direct Marketing Jobs Outlook Improving Modestly |
| After a big spike in first-quarter hiring, the direct and digital jobs market is now expected to improve modestly in the second quarter of 2012. One-half of employers plan to add marketing staff over the next three months, while layoffs and hiring freezes are expected to decline.
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By Pamela Springer
A strong referral network is imperative for small businesses. Thanks to social networking, businesses can connect directly with customers and market in more cost-effective ways. To parlay those social networks into business opportunities, apply these key tips.
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