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In This Issue
+ How-To: Seven Ways to Take Control of Your Online Reputation
+ PRO: Take 10—How to Reverse-Engineer Your Competitors' Customer List
+ Survey Says: Top Tech Brands of 2011—Verizon, Motorola, Sony, and HP
+ Quick Take: Tips for a Smart Mobile Search Strategy
+ My View: How to Be a Wallflower—Tone It Down
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How-To Seven Ways to Take Control of Your Online Reputation
By Jamie Fairbairn
What are others saying about you and your company online? With so many online channels available to consumers and competitors, it's time you took control of your online reputation. Just follow these seven simple steps.
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PRO Take 10: How to Reverse-Engineer Your Competitors' Customer List
In just 10 minutes, competitive-intelligence expert Scott Swigart shares how you can gather data from a variety of public information sources, such as Google and LinkedIn, and then connect the dots to gain insight into who your competition's customers actually are. Read More
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Advertisement  GOT GOOD BUSINESS DATA? ARE YOU SURE? Learn concrete steps and best practices to ensure you’re getting high-quality business data including how to define your DATA STRATEGY and how to identify the KEY DIFFERENTIATORS between list sources. Download our FREE Guide to B2B Leads: Judging Quality of Your Business Data.
Survey Says
Top Tech Brands of 2011: Verizon, Motorola, Sony, and HP
Verizon is the top mobile network brand of the year, according to a report, which also announced winners in four other tech categories: Mobile phones (Motorola), consumer electronics (Sony), computer hardware (Hewlett-Packard), and gaming (Nintendo). Read More
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Quick Take
Tips for a Smart Mobile Search Strategy
If you haven't already done so, now is the time to jump on the mobile search bandwagon. But before you do, understand the key differences between Web and mobile-device users and their preferences. Read More
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My View How to Be a Wallflower: Tone It Down
By Ted Page
Ad agencies like mine are asked by clients to come up with creative work that stands out, but sometimes the corporate higher-ups want work "toned down a bit" to avoid risk—a sure recipe for making campaigns bland and invisible. Read More
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@reachbranding Personal Branding: Some tips from @RachelGogos to help you get your networking up to speed: https:////bit.ly/e8TL3x
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Forum Today's Question
By Idris 4/15/2011 at 9:06 PM
Can my competitors hurt my search engine ranking? How can I avoid this and capture those sweet spots on Google? Go To Question
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Apr 7-22
 MarketingProfs University LIVE—Social Media Marketing Fast Track
Apr 19
 FREE Seminar—Reaching Business Audiences via Social Media & Display Ads sponsored by Bizo
Apr 21
 FREE Seminar—Marketing Discoveries from the B2B Forum Sneak peek of B2B Forum 2011
Apr 27
 FREE Seminar—Roadmap for Managing the Webinar Lifecycle (Start to Finish) sponsored by Citrix
Apr 28
 PRO Seminar—Seven Keys to a Successful Blog  with Jennifer Cisney
May 12-29
 MarketingProfs University LIVE—Email Marketing Essentials save $200 with code MESSAGE
May 13
 Digital Marketing World—Search Marketing Free online conference
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
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