Today's dose of marketing know-how.
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Together with video content platform
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Today's dose of marketing know-how | Friday, April 18, 2025
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👋 Hello, Marketer!
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A fun fact about me: I love asparagus. This year, I've decided to try my hand at foraging for it since it grows so abundantly in the wild here. I've scoped out some locations and learned how to harvest it properly. Now is about the time of year it starts showing up, and I'm excited to see how it goes!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations
The expectations of today's B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That's why video is the perfect content format to reach those buyers.
Here's how ➔
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COMMUNITY | JOKE
All the pharma commercials are telling us it's allergy season.
Again?! You've got to be pollen my leg!
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SPONSORED
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Report: AI Tools Save Hours of Time on Video Tasks for B2B Marketers
Creating quality video with limited resources is challenging B2B marketers everywhere. Our study of 500+ professionals shows how leading teams use AI to scale production, maximize ROI, and use video as a core element of their marketing strategy.
Download the full report ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, April 18, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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SPONSORED WEBINAR
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Beyond Legacy: The Future of Enterprise Marketing Automation
Stuck with an old-school automation platform? Considering an upgrade—but unclear on the migration path? Discover how new AI-powered marketing automation tools let your marketing move faster. Deliver a better experience for your customers and yourself.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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Unleashing the Power of Short-Form Video
Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up!
Tune in! ➔
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SPONSORED REPORT
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The Modern Marketing Data Stack
Overwhelmed by the explosion of digital marketing tools? Discover leading and up-and-coming martech tools for AI, engagement, analytics, and more in this free report. It clarifies what you need to know to get ahead in B2B marketing today.
Download the report ➔
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FOR MARKETINGPROFS PRO MEMBERS
How's Your Site's Content Experience?
Website visitors make a snap judgment about your brand based on their experience with your content. So make your content experience great! Discover how in B2B Content as Customer Experience, a four-part workshop hosted by certified customer experience professional Jeannie Walters. Free for PRO members.
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PROFS PICK—SPONSORED
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The Only Video Marketing Tool You'll Need, Built Especially for B2B Marketers
Need a more efficient, powerful, AI-driven approach to incorporating video into your marketing? Goldcast's Recording Studio offers a comprehensive, end-to-end toolset built with B2B marketers in mind. It ensures high-quality recordings, simplifies the editing process, and uses AI to maximize content repurposing, making it ideal for podcasts, customer stories, and webinars. By addressing common bottlenecks in video production, Recording Studio empowers teams to maintain brand consistency and save valuable time. Curious about the impressive benefits and powerful features? Request a demo to see how it can transform your video marketing.
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Upcoming Events
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APR
23
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Session 1 of Website Conversion Rate Optimization Working Webinar Series with Talia Wolf
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APR
24
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45-minute webinar | sponsored by Ortto
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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MAY
28
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Discover today's email marketing best practices to land the inbox, build B2B relationships, and earn the click | 10 weekly sessions
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