📋 Table of Contents

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Thursday, April 18, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. Four Questions to Help You Balance Content Volume and Relevance

2. Get In-Depth, Hands-On Training With a Workshop at B2B Forum MarketingProfs event

3. The Power of a Collaborative Content Strategy

4. Do You Market to B2B Audiences? advertise with MarketingProfs

5. How US Small Business Owners Feel About a TikTok Ban

6. Amplify Your Organic Marketing MarketingProfs Working Webinar for PRO Members

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article

Four Questions to Help You Balance Content Volume and Relevance

Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions. »

MarketingProfs event

Get In-Depth, Hands-On Training With a Workshop at B2B Forum

Looking for in-depth, in-person training? Get a full-day workshop when you register for an All-Access pass to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice when you register here. »

podcast from the archives

The Power of a Collaborative Content Strategy

Why create content all by yourself when you can collaborate and have more fun? Andy Crestodina shares his powerful mindset around content creation and gives examples, tips, and a path to follow when collaborating. Read more and listen in. »

from lead gen to branding

Do You Market to B2B Audiences?

Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

infographic

How US Small Business Owners Feel About a TikTok Ban

Some 43% of small business owners say they oppose a potential US ban of TikTok, according to a recent survey. Check out the infographic. »

Amplify Your Organic Marketing

MarketingProfs Working Webinar for PRO Members

An energized team wants to tell everyone about their exciting work. And their posts on social media can be an excellent source of organic marketing. Learn how to get your team excited to share your company's products and services in "Connect Your Digital Dots," the third session of Nick Westergaard's Digital Brand Activation Working Webinar. Available to PRO members now.

Connect your digital dots

Afoot in the Neighborhood

MarketingProfs community goings-on

Yet another brand-new AI weekly series has just been announced! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.

Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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