MarketingProfs Today: Big Experiential Mistake | Elevate Your Career | Influencer Content

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Don't Make a Titanic Mistake: Bigger Isn't Always Better in Experiential Marketing
2.	Quick Take: How to Elevate Your Marketing Career From OK to Awesome
3.	PRO Take 10: Get a Seat at the CEO's Table
4.	Survey Says: How Brands Are Using Influencer Content
5.	Infographic: 40 Video Stats You Should Know If You Work in E-Commerce

Are reviews and approvals taking over your day (and your life)? Join us on April 25 for our free seminar: Stop Wasting 50% of Your Day on Reviews and Approvals.

How-To

Don't Make a Titanic Mistake: Bigger Experiences Aren't Always Better in Experiential Marketing

By Steve Randazzo

When planning an experiential marketing campaign, it can be tempting to sink a titanic budget into the splashiest one-day event ever conceived, but that single-minded pursuit of buzz is risky. There are icebergs in those waters. Read More

FOR PRO Members

Take 10: Get a Seat at the CEO's Table

In just 10 minutes, you'll learn the keys to advancing your career to the C-suite. We'll share tips on how to best communicate with your CEO and what you can do to stand out to earn that coveted seat at the table. Read More

Join us on May 12 for our free Email Marketing Virtual Conference to step up your email game and get more opens, clicks, and conversions. Register today.

Survey Says

How Brands Are Using Influencer Content

By Ayaz Nanji

Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia. Read More

Quick Take

How to Elevate Your Marketing Career From OK to Awesome

By Salma El-Shurafa

In the fast-moving world of marketing, it's easy to feel stuck. Here's what you can do to get your career moving forward. Read More

AT-A-GLANCE

40 Video Stats You Should Know If You Work in E-Commerce [Infographic]

By Laura Forer

After seeing a product video, consumers are 46% more likely to do an online search about that product, according to an infographic that's chock full of 40 stats about video use in e-commerce. Check it out to get some ideas for how you can use video. Read More

event calendar

Apr 20	Teach Me How—Hello, It's Me... The Adele Guide to Doing Email
Apr 25	FREE Seminar—Stop Wasting 50% of Your Day on Reviews and Approvals
May 12	Virtual Conference—Email Marketing \| More Opens. More Clicks. More Conversions.
May 18	Teach Me How—How to Harness UX as Your Secret Marketing Weapon
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2017 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625