MarketingProfs Today: Video SEO Checklist | Brand Emails | B2C Approaches for B2B

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In this issue

1.	How-To: A 16-Item Checklist to SEO-Optimize Your Videos
2.	Survey Says: What Consumers Want From Brand Emails
3.	PRO New! Seminar: Create Meaningful Experiences for Your Brand
4.	My View: Five B2C Approaches That B2B Marketers Should Steal
5.	Infographic: The Anatomy of a Successful LinkedIn Profile

Convert more shoppers into buyers. It doesn't matter how many customers abandon their carts if you don't know why they leave. Find out with FullStory.

How-To

A 16-Item Checklist to SEO-Optimize Your Videos

By Aleh Barysevich

Video is fast becoming the medium of choice for consumers, especially younger ones. And even though you might already be producing videos, you may not be getting the maximum ROI if you're not optimizing them for search on both Google and YouTube. Read More

FOR PRO Members

New! PRO Seminar: Create Meaningful Experiences for Your Brand

Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. He'll explain why the future of business is experiential, and show you how to create and cultivate meaningful experiences. Read More

Don't run your online store in the dark. See and understand how your customers shop, just like in a brick-and-mortar store. Sign up for a free trial today.

Survey Says

What Consumers Want From Brand Emails

By Ayaz Nanji

Most consumers sign up for marketing emails from brands to receive discounts and promotions, according to recent research from Adestra. Read More

Quick Take

The Anatomy of a Successful LinkedIn Profile [Infographic]

By Verónica Jarski

To stand out amid the millions of LinkedIn users, you need a stellar profile that captures attention and starts conversations. This infographic can help you get started on creating that captivating LinkedIn profile. Read More

My View

Five B2C Approaches That B2B Marketers Should Steal

By Bruce Swann

B2B marketers have become so sophisticated that they have begun to embrace the techniques of B2Cs. Take a look at five B2C techniques that B2Bs (and you) should borrow. Read More

event calendar

Apr 19	FREE Seminar—Referral Dos & Don'ts: The 2016 Hit List
Apr 21	PRO Seminar—Create Meaningful Experiences for Your Brand
Apr 26	FREE Seminar—SEO + Content = The Perfect Recipe for Inbound Success
Apr 28	PRO Seminar—PRO From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
May 3	FREE Seminar—5 Leading Practices in Marketing Training Programs
May 13	Virtual Conference—MarTech & Innovation \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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