<title>MarketingProfs Today: Content Strategy Skills | Big Data Key to Customer-Centricity | Facebook Home Pros, Cons

Today's dose of must-know knowledge. | Trouble viewing? View in browser.

	How-To: Seven Essential Skills for the Content Strategist
	Survey Says: Marketing and IT: Big Data Key to Customer-Centricity
	PRO Take 10: Five Secrets of Successful Mobile App Landing Pages
	Mobile Minute Video: Facebook Home's Marketing Pros and Cons
	Quick Take: Seven Tips for Managing Communications on the Go
	My View: Five Ways a Video Blog Can Work Wonders for Your Brand

Writing is the most essential skill a marketer can master. Keep your writing muscles in tip-top shape with Marketing Writing Bootcamp. Nearly 17 hours of instruction on all forms of marketing writing. Save $200 with code PUMPED.

Seven Essential Skills for the Content Strategist

By Jason Hirthler

Like the word "content" itself, "content strategy" is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets. Read More

Mobile Minute [VIDEO]: Facebook Home's Marketing Pros and Cons

By Amanda Klohmann

Facebook Home has been the biggest mobile story since SXSW, which is why we've dedicated an entire Mobile Minute to it. We've downloaded it and dissected it, and we're now ready to share. Read More

Take 10: Five Secrets of Successful Mobile App Landing Pages

Maximizing engagement in the mobile app space is paramount to your success as a brand. In just 10 minutes, you'll learn five tips to apply to your mobile app right away that will help you engage with your customers and make your app successful! Read More

Marketing's full of choices. Choose B2B. MarketingProfs' 7th Annual B2B Marketing Forum, that is. Join us in Boston October 9–11 to learn what works now and how to put it to use. Prices go up May 1, so make the choice to register now and save up to $800!

Marketing and IT: Big Data an Obstacle, an Opportunity, and Key to Customer-Centricity

Though often at odds, marketing and IT executives agree that harnessing Big Data is imperative to building a customer-centric corporate culture; they also agree that a lack of alignment, rigid silos, unclear responsibilities, and a lack of leadership undermine Big Data's potential. Read More

Seven Tips for Managing Communications on the Go

By Mike Pugh

Marketing professionals can use their mobile phones to maintain efficiency on the go and productively manage day-to-day communication demands by applying these tips and mobile features. Read More

Five Ways a Video Blog Can Work Wonders for Your Brand

By Ruth Barton
Does your company have a video blog? Perhaps it should! Here are five reasons to consider using a video blog for your company. Read More

Apr 18	PRO Seminar—Getting Flexible: Working Content into Responsive Design
Apr 23	FREE Seminar—How to Increase Engagement and Drive Conversions with Interactive Content
Apr 26	PRO Seminar—How to Create a Monster Fan Base
Jun 13	MarketingProfs University—Marketing Writing Bootcamp *Use coupon code PUMPED to save $200*
Jun 14	Virtual Conference—Content Marketing *Sign up for free!*
Oct 9-11	B2B Forum 2013—Boston, MA *Save up to $800 through April 30*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley	Director of Publications: Vahe Habeshian
Blog Editor: Veronica Jarski	Contributor: Angela Natividad
Advertise with us: Download our Media Kit or call (866) 557-9625