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| By Jim Bergeson |
| Marketers can feel overwhelmed by the waves of marketing "solutions" that come at them daily. It's enough to give a person a monumental headache. No worries, though. The data doctor is in.
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| By Matthew Grant |
| There is no question that communities are going to play a bigger and bigger role in the way we all do business. The question is, Is your company ready for it? Rachel Happe of the Community Roundtable offers insights.
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| In this 39-page report, you'll learn why landing pages are essential to your marketing program, what makes a landing page successful, how to integrate landing pages into the marketing mix, and how to get organizational buy-in.
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| B2B Companies Ramping Up Data-Driven Marketing |
| B2B marketers recognize the need for a data-driven approach to marketing. Fully eight in ten (80%) say they are spending more time and resources on critical marketing metrics in 2012. But B2Bs continue to face challenges related to capturing and using metrics.
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The Importance of 'Free'
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| When Kantar Media asked over 2,500 people what encouraged them to purchase more products online, their top two responses had something in common: the word "free." Apparently, it still works like a charm... Here are some FREE ways you can use it to your benefit.
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By Nehemiah "Nemo" Chu
"What do you look for when you hire a marketer?" I asked owners of companies ranging from six employees to over a hundred. Here are seven traits that companies said they want their marketers to have.
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