MarketingProfs Today: Contest Marketing | Bye-Bye A/B-Testing? | Blog Content | Ad Spend by Medium

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In this issue

1.	How-To: Contest Marketing: A Powerful Form of Content Marketing
2.	Article: Kiss Your A/B-Testing Goodbye... Sort Of [Sponsored]
3.	PRO Take 10: Repurpose Content for Your Blog
4.	Survey Says: Global Ad Spend Forecasts by Medium Through 2020
5.	Infographic: Follow the Influencer to Follow the Money [Infographic]

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How-To

Contest Marketing: A Powerful Form of Content Marketing

By Barry Feldman

See why contests are so effective for marketing, and follow these eight steps to create a contest that will help you generate leads, collect valuable data, and give your customers and prospects a great experience. Read More

Kiss Your A/B-Testing Goodbye... Sort Of

By David Schroeder [Sponsored Content]

A/B-testing has always been an effective way to optimize conversion rate, but new technologies are optimizing your optimization. Read More

FOR PRO Members

Take 10: Repurpose Content for Your Blog

In just 10 minutes, you'll learn how to save time and resources by maximizing the lifetime value of your pre-existing content. We'll walk you through how to repurpose content for your blog, so you can breathe new life into customer service transcripts, social content, and more. Read More

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Survey Says

Global Ad Spend Forecasts by Medium Through 2020

By Ayaz Nanji

Global spend on mobile advertising grew 38% in 2017, and it's projected to increase 19% per year through 2020, according to Zenith. Read More

AT-A-GLANCE

Follow the Influencer to Follow the Money [Infographic]

By Laura Forer

Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands. Read More

event calendar

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