MarketingProfs Today: Audience Data | LinkedIn's Elevate App | B2B Sales Messaging

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In this issue

1.	How-To: 10 Questions Every Marketer Should Ask Before Buying Audience Data
2.	#SocialSkim: LinkedIn's Social App Elevate, Plus 9 More Stories in This Week's Roundup
3.	PRO Online Planning Tool: Blogging
4.	Survey Says: The State of B2B Sales Messaging [Infographic]
5.	My View: 5 Things You Should Never Put on Product Packaging (and 5 Things You Should)

What's the best button color? What copy gets more clicks? In this guide, you'll learn how the right button color, copy, shape and placement can skyrocket your click rates. Learn more.

How-To

10 Questions Every Marketer Should Ask Before Buying Audience Data

By Adam Paulisick

Here you are, charged with exciting media buys, and you find that there are literally thousands of data providers who tell you using their insights will allow you to find the perfect audience. Read More

FOR PRO Members

Online Planning Tool: Blogging

This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More

Why do some call-to-action buttons attract more clicks than others? Check out Emma's new guide: "Why we click: The simple psychology behind a great call to action." Get the guide.

Survey Says

The State of B2B Sales Messaging [Infographic]

By Ayaz Nanji

Some 85% of B2B companies say their sales team's ability to articulate product/service value is one of the most critical factors in closing deals, according to a recent report from Corporate Visions. Read More

Quick Take

#SocialSkim: LinkedIn's Social App Elevate, Plus 9 More Stories in This Week's Roundup

By Angela Natividad

Get the latest on a spankin' new LinkedIn app, Elevate, which helps you plan social content. Also: Hillary's hyper-social presidential bid, Twitter's fancy new homepage, and a potential new Vine story format... Skim for your next social idea! Read More

My View

Five Things You Should Never Put on Your Product Packaging (and Five Things You Should)

By Amy Finn

What's on the outside of a package matters almost as much as what's on the inside. So, here's a look at the do's and don'ts of product packaging. Read More

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Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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