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In This Issue
+ How-To: Lead Nurturing Is Like Hosting a Dinner Party: 9 Ways to Do It Right
+ Podcast: Personal Branding and 'Reinventing You': Author Dorie Clark
+ PRO: Rock That Presentation: Guide to Prepping and Presenting Like a Pro
+ Quick Take: Three Steps to Using Instagram for E-Commerce
+ My View: Five Reasons to Use Storyboards When Creating Content
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How-To Why Lead Nurturing Is Like Hosting a Dinner Party (and Nine Ways to Do It Right)
By Charlotte Varela
Lead nurturing and dinner parties require the host (marketer) to build and maintain relationships through conversation, rapport, and trust. And both involve careful planning... Read More
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Podcast Personal Branding and 'Reinventing You': Author Dorie Clark Talks to Marketing Smarts
By Matthew Grant
Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a reinvention effort, and how one goes about finding and benefiting from work with a mentor. Read More
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PRO How To Rock That Presentation: The Guide to Prepping and Presenting Like a Pro
This 24-page guide is designed to help you create and deliver presentations that grab attention, elicit respect, and—most important—achieve measurable results. Read More
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Quick Take
Three Steps to Using Instagram for E-Commerce (Without Sharing a Single Photo)
By Thibaut Davoult
If Pinterest is great for driving referral traffic, Instagram takes the lead in customer retention and engagement. The practices outlined in this article are only just starting to spread, and they will continue to do so as more brands adopt Instagram. Read More
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My View Five Fantastic Reasons for Using Storyboards When Creating Visual Content
By Verónica Maria Jarski
Are you giving a presentation or creating a video? Then consider using storyboards to map out your content. Here are five reasons why you should. Read More
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