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In This Issue
+ How-To: Engagement Energy—Capture Attention and Drive Action
+ PRO: Enchant and Engage Your Customers (With Guy Kawasaki)
+ Survey Says: Email Campaign Volumes Surge, Open Rates Stronger
+ Quick Take: Should You Host Your Blog On-Site or Off-Site?
+ My View: How to Build Your Own Agile Marketing Team
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Advertisement  We've Got Your Back: Tackle Marketing Challenges with a PRO Membership. Save $70 on PRO (regularly $279) with code GETMYBACK (expires 4/30/12).
How-To Engagement Energy: 10 Ways to Power Up Sales and Marketing to Capture Attention and Drive Action
By Deb Rapacz
Imagine having a switch that activates your buyer's brain and gets her to pay attention to what you say—and to take action. Learn how engagement energy can help you craft stronger sales and marketing messages that get results. Read More
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PRO Take 10 Author Series: How to Enchant and Engage Your Customers (With Guy Kawasaki)
In this Take 10, Guy Kawasaki walks you through the steps for building enchanting relationships. He talks about the importance of fast, flat, and frequent communication; how to do something DICEE; and how to add value to your relationships via social media. Read More
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Advertisement  Email subject lines with “top 10” or “top 5” have 22% higher click rates than those without. Download the 2012 Digital Marketer report today.
Survey Says
Email Campaign Volumes Surge, Open Rates Stronger
Email campaign volumes and open rates improved in the fourth quarter of 2011. Average email volumes per client grew 21.0% over levels recorded a year earlier; open rates increased 12.2% year over year. Read More
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Quick Take
Should You Host Your Blog On-Site or Off-Site?
Blogs give your brand a personality, boost your website traffic, and increase your credibility. So, should you host your blog on your website or on a different domain? The short answer is: It depends. Read More
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My View How to Build Your Own Agile Marketing Team
By Jascha Kaykas-Wolff
Marketers often fight to keep pace with rapidly evolving product offerings, communication channels, and business software—while stuck with stoic processes and procedures. Learn why marketers need to embrace Agile. Read More
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@DuaneForrester Optimize--How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing https:////ow.ly/1iOzSs
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Forum Today's Question
By chloesampson122 4/15/2012 at 11:17 AM
My nephew has severe cerebral palsy, and I'm raising money for him to have dolphin therapy. Can you offer any ideas for hosting an individual sponsorship event? Go To Question
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Apr 12-26
 MarketingProfs University LIVE—Websites That Work
Apr 17
 FREE Seminar—4 Keys to Successful Facebook Marketing
Apr 19
 PRO Seminar—Cognitive Surplus with Clay Shirky
Apr 24
 FREE Seminar—What's the Deal with Display Advertising?
Apr 25
 Smart Marketers Tour—Los Angeles join us in person for free!
Apr 26
 PRO Seminar—Engaging with Customers 140 Characters at a Time
May 10-23
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
June 8
 Social Media Virtual Conference—3 Great Social Media Sessions sign up for free
 
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