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Tuesday, April 16, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

2. Get In-Depth, Hands-On Training With a Workshop at B2B Forum MarketingProfs event

3. Manager Survey: Will AI Replace Employees and Lower Salaries?

4. Do You Market to B2B Audiences? advertise with MarketingProfs

5. Email Fonts: The Good, Bad, and Ugly

6. Successful Segmenting MarketingProfs Master Class for PRO Members

Scroll down for more useful resources.

article

What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper. »

MarketingProfs event

Get In-Depth, Hands-On Training With a Workshop at B2B Forum

Looking for in-depth, in-person training? Get a full-day workshop when you register for an All-Access pass to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice when you register here. »

research

Manager Survey: Will AI Replace Employees and Lower Salaries?

Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions. Check out the study findings. »

from lead gen to branding

Do You Market to B2B Audiences?

Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

infographic

Email Fonts: The Good, Bad, and Ugly

Which fonts should you consider and which should you avoid for your email campaigns? This infographic looks at the good (clear and Web-friendly), bad (for decoration only), and ugly (avoid at all cost). Check out the infographic. »

Successful Segmenting

MarketingProfs Master Class for PRO Members

Your total addressable market isn't a single, uniform group. Segment your TAM to address different audience needs. Discover the power of segmenting in Lesson 3 of Allen Weiss's Master Class, Marketing Strategy: Finding a Sustainable, Differential Advantage. Available to PRO members.

Segment your way to success

Afoot in the Neighborhood

MarketingProfs community goings-on

Yet another brand-new AI weekly series has just been announced! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.

Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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