MarketingProfs Today: Improve Search Results | B2B Lead Gen | Eye-Tracking Email Sigs

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In this issue

1.	How-To: How to Rank at the Top of Google Search Results (Even If You're Not No. 1)
2.	PRO New Live Seminar: Content Strategy for B2B Lead Generation
3.	Survey Says: Eye-Tracking Study: Email-Signature Banner Effectiveness
4.	Infographic: Your Retargeting Program Is Probably Leaving Money on the Table

You're a busy, passionate marketer. And sometimes—let's face it—this gig is overwhelming. Don't worry. We get it, and we're here to help. PRO training gives you access to the marketing resources you need to be the best marketer you can be, without even breaking a sweat. Upgrade for just $195 with code GETRESULTS today!

How-To

How to Rank at the Top of Google Search Results (Even If You're Not No. 1)

By Ann Smarty

Even without grabbing the top spot in search engine results pages, you can be at the top. How? "Featured snippets"! Here are the various featured-snippet types, along with step-by-step instructions on how to claim your spot at the top of SERPs. Read More

FOR PRO Members

New Live Seminar: Content Strategy for B2B Lead Generation

Reserve your spot for this upcoming Teach Me How seminar with Andy Crestodina to learn about his time-tested approach to driving leads, from first action to final outcome. You'll leave with the tools to make your content drive the right leads to you. Read More

Let PRO make your job easier. Use our marketing resources to nail your campaigns, save time, iterate less, and actually leave the office by 5pm for once. Save 30% (regularly $279) with code GETRESULTS!

Survey Says

Eye-Tracking Study: Email-Signature Banner Effectiveness

By Ayaz Nanji

What types of email-signature banners draw the most interest? Does it help to include a call to action? Which are more effective: horizontally or vertically aligned units? Read More

AT-A-GLANCE

Your Retargeting Program Is Probably Leaving Money on the Table [Infographic]

By Laura Forer

Flawed approaches to retargeting are creating major missed opportunities for many marketers. You may well be missing out on a boatload of incremental revenue. Read More

event calendar

Apr 17	FREE Seminar—Prepare to Be the Fearless CMO of 2020
Apr 19	Teach Me How—Content Strategy for B2B Lead Generation
Apr 24	FREE Seminar—Content Planning Challenges, Trends, and Opportunities
May 11	Virtual Conference—Email Marketing \| More results! Less filler.
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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