MarketingProfs Today: Digital Rights | Global Inbound Marketing | Teens' Fave Social Networks

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In this issue

1.	How-To: Avoid Infringement Troubles: Six Ways to Simplify Digital Rights Management
2.	Quick Take: The Easy Way to Go Global With Inbound Marketing
3.	PRO Today's Seminar: Hooked: How to Create Addictive Content for Your Brand
4.	Survey Says: American Teens' Favorite Social Networks
5.	My View: What Marketers Can Learn From Ello's Meteoric Rise and Fall

What's the best button color? What copy gets more clicks? In this guide, you'll learn how the right button color, copy, shape and placement can skyrocket your click rates. Learn more.

How-To

Avoid Infringement Troubles: Six Ways to Simplify Digital Rights Management

By Leslie Weller

What is digital rights management, and what does it mean to your business? This article explains how copyright infringement might occur in your organization and offers some practical ways to avoid it. Read More

FOR PRO Members

Today's PRO Seminar: Hooked: How to Create Addictive Content for Your Brand

Discover six simple secrets to creating a hook—a twist on a familiar theme designed to catch and keep your audience's attention. You'll learn how to hone your content strategy and build your list to drive new revenue and solidify your relationship with an ever-growing fanbase. Read More

Why do some call-to-action buttons attract more clicks than others? Check out Emma's new guide: "Why we click: The simple psychology behind a great call to action." Get the guide.

Survey Says

American Teens' Favorite Social Networks

By Ayaz Nanji

Facebook remains the most popular social network among American teens, according to a recent report from the Pew Research Center. Read More

Quick Take

The Easy Way to Go Global With Inbound Marketing

Many companies are using inbound marketing in their home markets. The good news is that globalizing your inbound marketing is more a matter of localizing existing content than creating it from scratch. Here's what you need. Read More

My View

What Marketers Can Learn From Ello's Meteoric Rise and Fall

By Anna Horn

The anti-Facebook social network, Ello, had a meteoric rise in late 2014. Now, just as quickly, Ello is in its death throes. What can marketers learn from its failure? Read More

event calendar

Apr 16	PRO Seminar—Hooked: How to Create Addictive Content for Your Brand
Apr 21	FREE Seminar—Crash Course in Real-Time Advertising
Apr 23	PRO Seminar—How to Build a Successful Content Marketing Plan
Apr 28	FREE Seminar—Increase Your Productivity by Breaking Five Common Habits
May 8	Virtual Conference—Marketing Technology—3 online sessions—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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