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In This Issue
+ How-To: Innovating Sales Channels Through Mobile
+ Survey Says: B2Bs Struggling With Online Marketing Mix; Sales Cycle Longer
+ PRO Take 10: 5 Things to Consider Before Taking Your Social Efforts Global
+ Infographic: Sales and Marketing Game of Thrones
+ My View: Corporate Charity Work: Give Without Gimmicks, or Give Me a Break
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How-To Mobile Innovation (Part 3): Innovating Sales Channels Through Mobile
By Christina "CK" Kerley
As any marketer knows, sales are mission-critical to the success and survival of all companies. But what many don't yet fully understand is how many ways mobile can be wielded to stimulate sales... Read More
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PRO Take 10: Five Things to Consider Before Taking Your Social Efforts Global
Are you considering taking your social media efforts global? It may sound simple enough in theory, but you have much to consider before taking the plunge. In just 10 minutes, learn how to weigh the pros and cons of a global social media plan and five important things to consider. Read More
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Survey Says
B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets Longer
By Vahe Habeshian
US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, according to a new study. Read More
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Quick Take
Sales and Marketing at War: The Game of Thrones [Infographic]
By Verónica Maria Jarski
Though not competing for the Iron Throne, Sales and Marketing have long warred against one another in struggles worthy of a "Game of Thrones" TV episode. Pardot has mapped out the battle between the House of Sales and the House of Marketing. Read More
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My View Corporate Charity Work: Give Back Without Gimmicks, or Give Me a Break
By Gregg Lipman
Considering the growing focus on branded charity, can marketers simply choose charity as a marketing strategy without the gimmicks, the spin, and the self-congratulatory back-patting? Read More
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Apr 16
 FREE Seminar—Speaking Up Without Freaking Out: Presenter Monologue to Audience Dialogue
Apr 18
 PRO Seminar—Getting Flexible: Working Content into Responsive Design
Apr 23
 FREE Seminar—How to Increase Engagement and Drive Conversions with Interactive Content
Apr 26
 PRO Seminar—How to Create a Monster Fan Base
Jun 13
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 Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $800 through April 30
 
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