Today's dose of marketing know-how.
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Together with video content platform
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Today's dose of marketing know-how | Tuesday, April 15, 2025
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👋 Hello, Marketer!
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Today is Tax Day in the US (insert groans here). It also happens to be World Art Day, which is way more fun and inviting for creative minds. And though it could be a great idea to celebrate both accordingly, just make sure you're using different paper to avoid any messy complications.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Your Playbook for In-Housing Marketing: What Works, What Fails, and How to Win
More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips.
Read more ➔
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COMMUNITY | TESTIMONIAL
"This opened the door to harnessing AI for visual tasks. And it included some great tool tips and best practices!"
—Content Marketer's Crash Course attendee, March 2025. Your last chance to get this series (without PRO) ends tomorrow. Check out CMCC now!
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SPONSORED
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Report: AI Tools Save Hours of Time on Video Tasks for B2B Marketers
Creating quality video with limited resources is challenging B2B marketers everywhere. Our study of 500+ professionals shows how leading teams use AI to scale production, maximize ROI, and use video as a core element of their marketing strategy.
Download the full report ➔
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RESEARCH
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B2B Webinar Benchmarks: Conversion, Attendance, and Personalization Trends
How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks?
Check out the study findings ➔
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SPONSORED WEBINAR
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Where Would You Be Without Customers?
Customer acquisition. It likely keeps you up at night... because without customers there is no business—and you're out of a job. Discover how to harness the power of data to fuel email acquisitionand amplify your performance across email, digital, and direct mail.
Save your spot ➔
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INFOGRAPHIC
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How Much Time People Spend on the Most Popular Websites
How much time do people spend per session on the most visited websites? To find out, researchers at Visual Capitalist looked at Similarweb data from February 2025.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Uh-Oh. Taxes.
Today is Tax Day in the US. Wish you had a better grasp of your financials? Start with A Marketer's Field Guide to Financial Goal Setting and Measurement. This 13-lesson Master Class will help you define your goals, measure your ROI, and improve your cash flow—both at home and at work. Free to PRO members.
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PROFS PICK—SPONSORED
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The Only Video Marketing Tool You'll Need, Built Especially for B2B Marketers
Need a more efficient, powerful, AI-driven approach to incorporating video into your marketing? Goldcast's Recording Studio offers a comprehensive, end-to-end toolset built with B2B marketers in mind. It ensures high-quality recordings, simplifies the editing process, and uses AI to maximize content repurposing, making it ideal for podcasts, customer stories, and webinars. By addressing common bottlenecks in video production, Recording Studio empowers teams to maintain brand consistency and save valuable time. Curious about the impressive benefits and powerful features? Request a demo to see how it can transform your video marketing.
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Upcoming Events
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APR
16
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Session 10 of Content Marketer's Crash Course
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APR
24
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45-minute webinar | sponsored by Ortto
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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