MarketingProfs: What best-in-class email marketers do; setting lead-gen expectations; marketing writing training; B2B tech and COVID-19

Your Source for What Matters in Marketing • From the Team at MarketingProfs

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Wednesday, April 15, 2020

	What Makes a Best-in-Class Email Marketer? These 6 Things.
	5 Tactics to Set Lead Generation Expectations for Impatient Marketing Clients
	Marketing Writing Bootcamp + PRO Membership [MarketingProfs event]
	10 B2B Tech Categories Gaining Interest Because of COVID-19 [Study]

What Makes a Best-in-Class Email Marketer? These Six Things.

What does good look like when you are an email marketer, and how do you go from good to great if your email marketing program has plateaued? For answers, let's look at six things high-performing email marketers do that are better and different.

Five Tactics to Set Lead Generation Expectations for Impatient Marketing Clients

We marketers know that marketing initiatives can take months to achieve ROI. Our clients, though, may want to see immediate results after launching a campaign. Setting expectations is necessary, but it can be difficult. These tactics will help you set clear lead-gen expectations.

Are Your Website Releases Deprioritized Because IT Is Busy?

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In such uncertain times as these, marketing teams look to quickly release all kinds of policy changes, announcements, and offers on their websites. Relying on IT to make those changes kills precious time and erodes visitor trust. Here's a "no-code" way to update your site.

Marketing Writing Bootcamp + PRO Membership

MarketingProfs virtual event

If you're looking for a way to boost your skills this spring, we have just the thing. Register for Marketing Writing Bootcamp for 13 sessions to help you level-up your writing. Plus, add a PRO subscription at checkout for just $95 (that's $300 off the regular price). Save an additional $100 with code HappyCamper.

10 B2B Tech Categories Gaining Interest Because of COVID-19 [Study]

The COVID-19 pandemic has driven big spikes in interest in telemedicine software, electronic signature tools, and Web conferencing platforms. Check out the full list and findings.

Profs Picks

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We want—we need—to stay agile in customer communications, especially via our websites. When we suddenly have to make an important announcement (a COVID-19 response, for example), fix a broken online form or 404 link, add a special offer, or show a phone number only in a particular geography, relaying information quickly and reliably is key. To reduce dependency on IT and to easily deploy site changes, engineers at VWO have built a solution, VWO Deploy, which they're giving away free for six months. Sign up while there are slots left.

What's a really good way to describe what MarketingProfs B2B Forum (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. If previous B2B Forums are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—is going to be AMAZING! And the best part? In these uncertain times, thanks to our risk-free cancellation policy, you can register with peace of mind: So register now to save!

Upcoming Events

APR

[Webinar] Marketing Analytics: Better Questions = Better ROI
sponsored by Alight Analytics | 60 minutes

APR

[Webinar] Relax, Release, Realign: The Art of Mindful Living
presented by Allen Weiss | 60 minutes

APR

[Webinar] How to Bring Physical Events Into the Digital World
sponsored by ON24 | 60 minutes

APR

[Kickoff Keynote] Marketing Writing Bootcamp
presented by Ann Handley | 60 minutes

MAY

[Friday Forum] Metrics and Measurement
sponsored by ZoomInfo | 3 live sessions

NOV

3–6

[San Francisco] MarketingProfs B2B Forum 2020
Risk-Free Cancellation

So glad you could join us today!

—Vahe Habeshian, Director of Publications

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