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| How can you drive clicks and conversions? Social media ads and influencers! Global software company Episerver polled 4,500 consumers and found that 52% of online shoppers have clicked on an influencer's post and 31% of them have made a direct purchase from the post. What other marketing tactics are driving clicks and conversions? Find out in this consumer behavior survey. |
| Sometimes it's hard to know what type of content your buyer needs at the top of funnel versus the middle of the funnel (not to mention the bottom of the funnel!), and when—and what—to offer at each stage. A whitepaper? A demo? A hug? Don't fret! The MarketingProfs Creating Content for Effective Demand Generation course gives you the tools you need to create truly relevant content. In about an hour, you'll learn all about how to create content for your demand gen program. |
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