MarketingProfs Today: Experiential Campaigns | Facebook's F8 Event | Media Consumption Habits

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In this issue

1.	How-To: Four Ways to Measure Your Experiential Marketing Campaign
2.	#SocialSkim: All You Need to Know About Facebook's F8, Plus 13 More Stories This Week
3.	PRO Interactive Toolkit: Social Media Planner
4.	My View: Why You Should Pay More Attention to Marketing Signals
5.	Survey Says: How Media Consumption Habits Are Changing [Infographic]

Learn to create powerful marketing campaigns. Earn your Northwestern Medill MS in Integrated Marketing Communications online. The Medill IMC way of thinking is timeless and timely—arming graduates with the tools to zero in on consumer needs and deliver powerful data-driven marketing campaigns.

How-To

Four Ways to Measure Your Experiential Marketing Campaign

By Jeff Snyder

Marketers have tended to shy away from integrating experiential campaigns into their marketing strategies because, until recently, demonstrating impact was difficult or next to impossible. But no longer! Read More

FOR PRO Members

Interactive Toolkit: Social Media Planner

Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with easy-to-implement tips for planning, executing, measuring, and optimizing social media campaigns that meet your business objectives. Read More

Online Master’s in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University. Download the latest white paper from IMC.

Survey Says

How Media Consumption Habits Are Changing [Infographic]

By Ayaz Nanji

Millennials age 14-25 now spend more time streaming online video content than watching live television, according to a recent report from Deloitte. Read More

Quick Take

#SocialSkim: All You Need to Know About Facebook's F8, Plus 13 More Stories in This Week's Roundup

By Christian Neri

All about Facebook's annual F8 conference and all the shiny new things the company is working on. Also: Periscope's latest move to take on Snapchat, why social video might not save digital publishers, and 25 hacks to get the most bang for your social media buck. Read More

My View

Why You Should Pay More Attention to Marketing Signals

By Scott Jones

To keep up in today's fast-paced consumer environment, marketers need to measure and analyze signals that are up to the minute, accurate, and in context. Read More

event calendar

Apr 19	FREE Seminar—Referral Dos & Don'ts: The 2016 Hit List
Apr 21	PRO Seminar—Create Meaningful Experiences for Your Brand
Apr 26	FREE Seminar—SEO + Content = The Perfect Recipe for Inbound Success
Apr 28	PRO Seminar—PRO From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
May 3	FREE Seminar—5 Leading Practices in Marketing Training Programs
May 13	Virtual Conference—MarTech & Innovation \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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