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In This Issue
+ How-To: Three Email Marketing Improvement Challenges for 2014
+ Survey Says: 27% of SMBs Unaware of Marketing Tax Deduction
+ PRO NEW How-To Guide: Campaign Measurement, Tracking & Analysis
+ Infographic: Where to Find and Access Big Data
+ My View: Why Your Business Needs a Single Customer View
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How-To Three Email Marketing Improvement Challenges for 2014
By Karen Talavera
With the first quarter of the year behind us, what will you do to maximize email marketing's contribution to your bottom line from here on out? Read More
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PRO NEW How-To Guide: The Marketer's Guide to Campaign Measurement, Tracking & Analysis
Marketing used to be an art. These days, it's more like a science. In this 23-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis. Read More
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Advertisement  Emma presents: The Brainiac Guide to Welcome Email Automation.
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Survey Says
27% of SMBs Unaware of Marketing Tax Deduction
By Ayaz Nanji
More than a quarter of US small business owners are not aware that the IRS allows them to deduct certain marketing expenses from their taxes, according to a recent report from 99designs. Read More
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Intelligence by Variety: Where to Find and Access Big Data [Infographic]
By Verónica Maria Jarski
Do you know where to find the Big Data regarding your organization? This infographic provides a helpful look at various data sources and types of data. Read More
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My View Why Your Business Needs a Single Customer View
By Simon Oliver
Think duplication of customer data is just an inherent problem of doing business? It's not. Here's why you need to avoid that duplication by creating a single customer view. Read More
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Apr 15
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Apr 17
PRO Seminar—Five Tips for Creating Email Subject Lines that Increase Conversions
Apr 22
FREE Seminar—7 Best Practices for Making More Money with Social Media
Apr 24
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Jun 12
MarketingProfs University—Marketing Writing Bootcamp
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B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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