MarketingProfs Today: Effective Facebook Ads | 7 Data Don'ts | Digital Content Download Trends

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In this issue

1.	How-To: The Secret to More Effective Ads on Facebook: The Science of Testing
2.	Quick Take: Seven Disastrous Data Don'ts for Marketing and Sales
3.	PRO TODAY: MarketingProfs University: How to Gain Impactful Insights From Your Data
4.	Survey Says: Digital Content Download Trends for 2016
5.	My View: Four Traits That Turn Your Brand Story From Meh to Marvelous

Learn to create powerful marketing campaigns. Earn your Northwestern Medill MS in Integrated Marketing Communications online. The Medill IMC way of thinking is timeless and timely—arming graduates with the tools to zero in on consumer needs and deliver powerful data-driven marketing campaigns.

How-To

The Secret to More Effective Ads on Facebook: The Science of Testing

By Matt Thomas

If Facebook were a country, it would be the biggest one... which is why it's so important for marketers to understand how to advertise effectively on Facebook. Your successful ad can make a huge impact on a potentially huge audience. Read More

FOR PRO Members

TODAY: MarketingProfs University: Zero to Hero—How to Gain Impactful Insights From Your Data

Jim Sterne will outline what it means to be a digital marketing analyst (and what to look for in one). You'll learn how to understand your data and tools, and how to dissect the problems that need solving. We'll also cover the art of data analysis and communicating your findings to the C-suite. Read More

Online Master’s in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University. Download the latest white paper from IMC.

Survey Says

Digital Content Download Trends for 2016

By Ayaz Nanji

The smartphone has overtaken the personal computer as the dominant device for downloading digital content, according to a recent report from Limelight Networks. Read More

Quick Take

Seven Disastrous Data Don'ts for Marketing and Sales

By George Verey

The big challenge Marketing Operations faced in 2015 was Big Data: where it comes from, what it means, who takes care of it—and what to actually do with it. But what's just as important is what not to do with it. Read More

My View

Four Traits That Turn Your Brand Story From Meh to Marvelous

By Brad Shelton

Great stories originate from emotions, not information, which is a truth many marketers overlook. Here's a look at emotional connection and other traits that can help you become a better brand storyteller. Read More

event calendar

Apr 14	MarketingProfs University—Marketing Measurement & Analytics
Apr 14	PRO Seminar—How to Gain Impactful Insights From Your Data
Apr 19	FREE Seminar—Referral Dos & Don'ts: The 2016 Hit List
Apr 21	PRO Seminar—Create Meaningful Experiences for Your Brand
May 3	FREE Seminar—5 Leading Practices in Marketing Training Programs
May 13	Virtual Conference—MarTech & Innovation \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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