MarketingProfs Today: Analytics vs. Metrics | Beyond Lead Scoring | B2B Buyers and Vendor Sites

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In this issue

1.	How-To: Analytics and Metrics: Related but Not the Same (An Explanation and a Checklist)
2.	My View: Beyond Lead Scoring: Accelerate Revenue Growth by Using Predictive Analytics
3.	PRO Take 10: Three Steps to Creating Elite Brand Ambassadors
4.	Survey Says: What B2B Buyers Value Most on Vendor Websites
5.	Infographic: Quick Tips for Perfecting Your Instagram Strategy

What's the best button color? What copy gets more clicks? In this guide, you'll learn how the right button color, copy, shape and placement can skyrocket your click rates. Learn more.

How-To

Analytics and Metrics: Related but Not the Same (An Explanation and a Checklist)

By Laura Patterson

Though marketers use metrics and analytics to prove and improve marketing's value, the two are not the same. We explain each and offer a checklist to help you determine your team's proficiency level. Read More

FOR PRO Members

Take 10: Three Steps to Creating Elite Brand Ambassadors

In just 10 minutes, you'll learn how to identify ambassadors who can represent your product, service, or brand. We'll discuss how to educate them on your company's unique story and values, as well as how to help you attract new talent to keep your brand top of mind. Read More

Why do some call-to-action buttons attract more clicks than others? Check out Emma's new guide: "Why we click: The simple psychology behind a great call to action." Get the guide.

Survey Says

What B2B Buyers Value Most on Vendor Websites

B2B buyers say thorough contact information is the content element that best establishes credibility on a vendor website, according to a recent report from KoMarketing. Read More

Quick Take

Quick Tips for Perfecting Your Instagram Strategy [Infographic]

By Verónica Maria Jarski

Users have shared more than 30 billion photos on Instagram since the visual social network launched in 2010. Stand out from the crowd by following these tips. Read More

My View

Beyond Lead Scoring: Accelerate Revenue Growth by Using Predictive Analytics

By Louis Gudema

Predictive analytics brings data science to lead generation and greatly improves on the results. Here's how. Read More

event calendar

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