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Together with online visibility management platform
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Wednesday, April 13, 2022
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| sponsored |
| Create an Effective Content Hub With Topic Research |
| Need to improve your topic cluster strategy? Using Semrush's Topic Research tool, you can enter a seed keyword to get dozens of related content ideas and analyze their potential. Discover the most engaging headlines and the popular questions people ask. Try it out! » |
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| sponsored webinar |
| How to Measure Your Marketing's Value in a Cookieless World |
| Marketers have been chasing the ROI metric for ages, seeking definitive proof of the value they're creating for their business. But what does ROI look like after the elimination of third-party cookies? And how can marketers ensure continued value? Join us for this free webinar to find out. » |
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'Can I See That on Replay?'
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MarketingProfs B2B Forum On-Demand
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| Did you miss any of the 42 insightful sessions or keynotes from last week's B2B Forum Online? Catch 'em on-demand! |
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| Profs Picks |
| sponsored |
| You know how much you hate it when your favorite band gets too popular because it's that much harder to get concert tickets? Online competition for keywords is just as intense. Popular topics are often crowded with brands that have invested in content strategy for years (read: veterans). To gain visibility, your content has to be well organized and structured, as well as designed to cover the topic in depth. A content hub is what you need. It lets you establish authority on a subject, sending signals to search engines and creating a better user experience. Semrush's Topic Research tool is the ideal place to start. By simply typing a seed keyword, you can find relevant topics with good search potential; filter the results based on the topic’s popularity, ranking difficulty, and efficiency; and select subtopics to enhance your topic clusters so you get a front row seat to the show. Yeah, you're kind of a big deal. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Hey, PRO members! Did you miss any of last week's stunning B2B Forum sessions? Never fear, because they are now available on-demand for your viewing pleasure. Not yet PRO? You can fix that. |
| Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Avionos Launches New Offering That Enables B2B Companies to Acquire and Retain Customers MarTech Series |
| RollWorks Surpasses 500 HubSpot Integration Installs PR Newswire |
| Bosch Picks Up Five.ai After the Startup Pivoted to B2B, Then Put Itself Up for Sale TechCrunch |
| BizPay, Arcadier to Launch B2B BNPL for Global Marketplaces The Paypers |
| B2B E-Commerce Platform Tradeling Expands in MENA Region PYMNTS |
| FLOWN Raises £2.5M to Combine Calm-Meets-Peloton-Meets-‘Deep Work’ in a B2B Platform TechCrunch |
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