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B2B Forum Spring Edition, Now Available On-Demand
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MarketingProfs event
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| Did you miss out on all the amazing inspiration and insights at last week's B2B Forum online? Well, you're in luck: The sessions are now available to watch on-demand for 60 days. And your registration gets you into the fall event and includes a PRO membership. |
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| Profs Pick |
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| If your content marketing isn't optimized for SEO and doesn't attract and engage readers, what good is it? No wonder 44% of employers consider SEO a key content marketing skill, and organic traffic has become the key metric for measuring content performance. In short, we need to ensure our marketing content is optimized to meet both the expectations of users and the requirements of search engines. Luckily, there's a tool that can help. SEO Writing Assistant by Semrush helps you to easily craft SEO- and user-friendly content that can attract reader attention, bring value to your audience, and improve your search rankings. And it's free to try! |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Yet another MarketingProfs Master Class! Starting May 11, 13 bite-sized lessons will help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot. |
| Would you consider helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help. |
| Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more! |
| News You Can Use |
| Updates from around the industry |
| Image Audiovisuals Releases Its Exclusive Virtual Platform for the Colorado Convention Center ImageAV |
| Alyce Raises $30M in Series B Funding FINSMES |
| Forrester Announces Full Conference Agenda for B2B Summit North America Live Virtual Experience MarTech |
| B2B Fintech Unicorn Tipalti Acquires Approve.com, Leading Cloud Procurement Solutions Provider Yahoo Finance |
| Demandbase Named #1 Global Leader on Account-Based Marketing Vendor Matrix by Research In Action PR Newswire |
| World Trade Centers Association Introduces Artificial Intelligence-Powered Matchmaking Platform to Foster Global B2B Networking PR Newswire |
| Folloze and 6sense Announce Technology Partnership to Power Digitally Rich B2B Buyer Journeys MarTech |
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