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MarketingProfs
Apr 13, 2018 Vol. 17, No. 73
In this issue
1. How-To: Marketing Technology: Navigating the Shift From All-in-One to Best-of-Breed Solutions
2.  PRO  MarketingProfs Quick Study Course: Channel Marketing for Marketers
3. Survey Says: How Mobile Devices Affect Romantic Relationships [Infographic]
4. Infographic: Spanish in the US: An Opportunity for Marketers
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How-To
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Marketing Technology: Navigating the Shift From All-in-One to Best-of-Breed Solutions
By Jason VandeBoom
Selecting the right marketing tech stack can be overwhelming. All-in-one solutions are enticing, but sometimes individual tools that solve specific challenges are more useful. Here are three considerations for choosing your marketing tools. Read More
FOR  PRO  Members
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MarketingProfs Quick Study Course: Channel Marketing for Marketers
Channel marketing can be powerful if executed successfully. You'll learn how to select and work with the right kind of partners, as well as how to create successful co-marketing programs. You'll also understand how to motivate your partners and manage any potential conflicts. Read More
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Survey Says
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How Mobile Devices Affect Romantic Relationships [Infographic]
By Ayaz Nanji
Men tend to see mobile devices as relationship builders, whereas women tend to see them as relationship disruptors, according to recent research from Fetch and Toluna. Read More
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AT-A-GLANCE
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Spanish in the US: An Opportunity for Marketers [Infographic]
By Laura Forer
Spanish is the second most commonly spoken language in the US, presenting a huge opportunity for marketers. Check out this infographic for stats about Hispanic market share and Spanish use on the Web. Read More

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