MarketingProfs Today: Storytelling | Real-Time, Too Slow | Hiring Trends | Sales and Marketing Power Couple

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In this issue

1.	How-To: Storytelling: Out of the Campfire and Into Your Marketing Campaign
2.	Podcast: Why Real-Time Data Is Not Fast Enough Anymore: Tim Hayden of Zignal Labs
3.	PRO How-To Guide: The Marketer's Guide to Social Media Content
4.	Marketing Video: Make Sales and Marketing a Power Couple
5.	My View: Why the Customer Experience You Provide Is Your Product
6.	Survey Says: Marketing Hiring Trends for 2016

Learn to create powerful marketing campaigns. Earn your Northwestern Medill MS in Integrated Marketing Communications online. The Medill IMC way of thinking is timeless and timely—arming graduates with the tools to zero in on consumer needs and deliver powerful data-driven marketing campaigns.

How-To

Storytelling: Out of the Campfire and Into Your Marketing Campaign

By Jake Athey

Storytelling is at the core of what drives great marketing today. You can amp up your marketing campaigns by following these five easy tips that create powerful stories. Read More

Video

Marketing Video: Make Sales and Marketing a Power Couple

By Ben Lemmers

When Marketing and Sales can move beyond their differences and become a power couple, they have the ability to optimize their value and synchronize their efforts. And the company wins. Read More

Podcast

Why Real-Time Data Is Not Fast Enough Anymore: Tim Hayden of Zignal Labs on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Zignal Labs Vice-President of Marketing Tim Hayden discusses data-driven marketing and "split-second analytics," and why email and Twitter are very much alive. Read More

FOR PRO Members

How-To Guide: The Marketer's Guide to Social Media Content

In this 43-page guide, you'll learn how to plan, develop, and optimize social content that captures and engages the attention of your audience. You'll be able to set the stage for the development of highly relevant branded content, design for engagement, champion your goals, and much more! Read More

Online Master’s in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University. Download the latest white paper from IMC.

Survey Says

Marketing Hiring Trends for 2016

By Ayaz Nanji

Which areas of expertise and which skill sets are most in demand by employers looking to make marketing hires this year? Read More

My View

Why the Customer Experience You Provide Is Your Product

By Mark Grilli

The arena of competition today is customer experience. Brands are shifting away from pushing products to focusing on crafting seamless customer experiences that drive purchases, loyalty, and positive word-of-mouth. Read More

event calendar

Apr 14	MarketingProfs University—Marketing Measurement & Analytics
Apr 14	PRO Seminar—How to Gain Impactful Insights From Your Data
Apr 19	FREE Seminar—Referral Dos & Don'ts: The 2016 Hit List
Apr 21	PRO Seminar—Create Meaningful Experiences for Your Brand
May 3	FREE Seminar—5 Leading Practices in Marketing Training Programs
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