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| By Patrick Dorsey |
| Social media success is not just about gaining followers or "Likes." You need to track how many followers buy your products or subscribe to your services. Learn five steps to building a successful social CRM practice.
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| This quick-and-easy online service is a best-in-class, step-by-step blueprint for creating the document you need, either from scratch or refashioned from an existing plan.
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| Facebook and Instagram: The Data Behind the Photo Op |
| Facebook recently announced its billion-dollar plan to acquire Instagram, a hugely popular photo sharing network with more than 30 million users. Instagram's Web traffic had already been soaring, reaching 3.8 million visits as of April 7, over 55 times the 68,800 visits recorded six months earlier.
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Four Ways to Create a Worthless B2B Website
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| B2B websites need to incorporate a few fundamental elements to effectively and efficiently serve visitors. But many companies still don't get those elements right. Learn which mistakes B2B companies consistently make that render their websites ineffective.
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By Michael Margolis
The more you build your personal brand, the bigger your chances of attracting exactly the kind of work you most desire. To do that, you need a story. Learn four tips for telling your story effectively—and ensuring that it's awesome.
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