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Wednesday, April 12, 2023

📋 Table of Contents

1. Bad Data Is Ruining Your Ad Campaigns—Here's How to Fix It

2. The Case for Boosting B2B Customer Experience With Multilingual Support

3. Conversation, Personalization, and Humanization: How Marketing Must Change in 2023 sponsored webinar

4. What Annoys People Most About SMS Marketing

5. Announcing the B2B Forum Opening Keynote: Nilofer Merchant MarketingProfs B2B Forum

6. Last Chance for #MPB2B Early Bird! MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Bad Data Is Ruining Your Ad Campaigns—Here's How to Fix It
article
Bad Data Is Ruining Your Ad Campaigns—Here's How to Fix It
Data-driven marketing works if your data is high-quality. But what if it isn't? A data audit can save your campaigns. »
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2023 Marketing Report: Top Challenges and Opportunities
Heads up! New research has landed on how marketers plan to make every campaign, launch, and brand initiative count in an uncertain marketplace. Download the report to learn more. »
The Case for Boosting B2B Customer Experience With Multilingual Support
article
The Case for Boosting B2B Customer Experience With Multilingual Support
When you think of how to improve your customers' experience, you likely consider website UX, speed of response, and smooth transitions, among other things. When serving international customers, speaking their language can influence all of that. »
sponsored webinar
Conversation, Personalization, and Humanization: How Marketing Must Change in 2023
Audiences today want experiences that are engaging, interactive, and even fun. But delivering personalized, connected digital experiences at scale in 2023 requires a change of mindset. Join us to learn simple ways to make profound changes in how you connect with your target audiences. »
What Annoys People Most About SMS Marketing
research
What Annoys People Most About SMS Marketing
People say they become most annoyed with SMS messages when messages come too often, when they come from brands they don't know, and when they aren't relevant, according to recent research. Check out the study findings. »
Announcing the B2B Forum Opening Keynote: Nilofer Merchant
MarketingProfs B2B Forum
Announcing the B2B Forum Opening Keynote: Nilofer Merchant
Kick off your B2B Forum conference experience with inspiration only an award-winning "Future Thinker" can awaken! She’s worked at Apple, Symantec, Autodesk, and more; brought 100+ products to market; driven over $18 billion in sales; lectured at Stanford and Yale; and published three books. Now, she's ready to show you how "Onlyness"—being uniquely you—is the key to unlocking innovation and creativity for yourself and your business. Get your B2B Forum ticket now—prices increase next week! Register today. »
Last Chance for #MPB2B Early Bird!
MarketingProfs B2B Forum
Time is short! Tonight at 11:59pm ET, B2B Forum conference-only ticket prices go up by $200, and the workshop-included All-Access Pass prices rise by $300. Featuring educational and inspirational sessions, our trademark shenanigans, and hundreds of fellow marketers to meet, B2B Forum is the most actionable conference for a B2B marketer like you. Get your own pass—or bring the team—before Early Bird pricing ends tonight!
Early Bird gets the deals
Profs Picks
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Some of your most valuable learning resources are your fellow marketers. Take advantage of their wisdom by checking out Momentive's 2023 Marketing Report. You'll get details on wny 41% of marketers say it's challenging for them to keep up with market needs. You'll also learn how and where marketers say they are succeeding or failing at collecting data that shows their impact and where marketers say they are are missing opportunities to show value to leadership. Plus: a Top 5 list of what, according to marketers, is most important for job success. What else are marketers saying? Check out the report to find out.
Afoot in the Neighborhood
MarketingProfs community goings-on
It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
AlphaSense Raises $100M to Fuel Innovation in AI and Market Intelligence PR Newswire
Jasper Announces API to Enable Software Platforms to Offer Reliable AI to Their Customers AiThority
Cohesity Collaborates With Microsoft to Simplify How Businesses Protect and Secure Their Data From Cyber Threats Silicon UK
DemandScience Products Earn 25 Awards in Spring 2023 G2 Reports Yahoo Finance
CaliberMind Names Doug Bell as Its New Chief Marketing Officer PRWeb
Stagwell Unveils SmartAssets, an AI-Powered SaaS Asset Management Platform PR Newswire
Upcoming Events
APR
13
Shakeup B2B—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers
Main Conference April 13 | Workshops April 11–12
APR
18
Five Ways to Use Social Media to Build Brand Reputation as an Expert
45-minute webinar | featuring Jon-Stephen Stansel
APR
20
Conversation, Personalization, and Humanization: How Our Marketing Must Change in 2023
60-minute webinar | sponsored by ON24
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