MarketingProfs Today: Customer Loyalty via Email | Content for B2B Lead Gen | PR and Corporate Comms

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In this issue

1.	How-To: Seven Tips for Using Email to Build Customer Loyalty
2.	PRO New Live Seminar: Content Strategy for B2B Lead Generation
3.	Survey Says: PR and Corporate Communications Tactics and Trends
4.	Infographic: How to Market Your App Internationally

Use the power of AI to create smarter, more personalized marketing campaigns that exceed business goals and deliver incredible results. Discover how.

How-To

Seven Tips for Using Email to Build Customer Loyalty

By Yoav Vilner

Your email program is vital for turning one-time buyers into loyal customers. Here are some tips to make your emails effective in improving customer retention and encouraging loyalty. Read More

FOR PRO Members

New Live Seminar: Content Strategy for B2B Lead Generation

Reserve your spot for this upcoming Teach Me How seminar with Andy Crestodina to learn about his time-tested approach to driving leads, from action to outcome. Read More

Use the power of AI to create smarter, more personalized campaigns that deliver incredible results. Discover how.

Survey Says

The Most and Least Important PR and Corporate Communications Tactics and Trends

By Ayaz Nanji

Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research. Read More

AT-A-GLANCE

How to Market Your App Internationally [Infographic]

By Laura Forer

Whether you've already built a mobile app or you're going to build one, you'll want to set it up for success anywhere it's accessible. Localization and smart translations can help ensure that happens. Read More

event calendar

Apr 17	FREE Seminar—Prepare to Be the Fearless CMO of 2020
Apr 19	Teach Me How—Content Strategy for B2B Lead Generation
Apr 24	FREE Seminar—Content Planning Challenges, Trends, and Opportunities
May 11	Virtual Conference—Email Marketing \| More results! Less filler.
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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