MarketingProfs Today: Rebranding: Identity | Brand Blog Benchmarks | Ad Blocking

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In this issue

1.	How-To: Anatomy of a Rebrand (Part 2 of 3): So You Need a New Identity... Now What?
2.	Survey Says: Blog Benchmarks for Brands
3.	PRO Take 10: Create Your Content Strategy in Eight Steps
4.	My View: Ad Blocking Isn't the End of the World, Marketers
5.	Infographic: 50 Horrible Cliches You Need to Stop Writing and Saying Right Now

Learn to create powerful marketing campaigns. Earn your Northwestern Medill MS in Integrated Marketing Communications online. The Medill IMC way of thinking is timeless and timely—arming graduates with the tools to zero in on consumer needs and deliver powerful data-driven marketing campaigns.

How-To

Anatomy of a Rebrand (Part 2 of 3): So You Need a New Identity... Now What?

By Joe Staples

Once you've decided that you need a companywide makeover, use these nine tips to achieve the results you want on a reasonable timeline. Read More

FOR PRO Members

Take 10: Create Your Content Strategy in Eight Steps

In just 10 minutes, you'll learn how to create a killer content marketing plan. We'll discuss why it's so important to have a well-documented strategy in place, as well as how to identify your distinct differentiators and create a unique story that will appeal to your target audience. Read More

Online Master’s in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University. Download the latest white paper from IMC.

Survey Says

Blog Benchmarks for Brands

By Ayaz Nanji

What's the average length of a brand blog post? How many shares do blog pieces tend get on social media? Do post length and engagement differ between B2B and B2C companies? Read More

Quick Take

50 Horrible Cliches You Need to Stop Writing and Saying Right Now [Infographic]

By Verónica Jarski

Have you recently said (unironically) "the elephant in the room" and "move the needle" at work? Then you might need to start purging jargon right now. Read More

My View

Ad Blocking Isn't the End of the World, Marketers

By Anthony Myers

The deluge of ad-blocking options (particularly on mobile) has myriad marketers in a panic. So, is all that anxiety over ad blocking warranted? Read More

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