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In This Issue
+ How-To: Drugs, Milk, and Money—Social Media in Regulated Industries
+ PRO: Set Up a Multivariate Experiment in Google Website Optimizer
+ Survey Says: Ad Market Recovering Despite Shocks in Japan, Middle East
+ Quick Take: The Five Rs of Search Engine Marketing
+ My View: Three Reasons Marketers Resist Specialization
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Advertisement  Are you a B2B marketer looking to select a marketing automation system? Read the “2011 B2B Marketing Automation Vendor Selection Report”, published by Raab Associates Inc. Download it now.
How-To Drugs, Milk, and Money: Three Ways to Do Social Media in Regulated Industries
By Glenn Engler
"We're not allowed to" is one of the most commonly uttered phrases about social media by marketing professionals in regulated industries. Here are three ways to cut through the red tape and get back in the game. Read More
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PRO Take 10: How to Set Up a Multivariate Experiment in Google Website Optimizer
In just 10 minutes, SEO expert Janet Driscoll Miller guides you through the process of setting up a multivariate test using Google Website Optimizer. By the end of the 10-minute webcast, you'll know just what you need to do to discover which parts of your site are winning (and which parts require further optimization). Read More
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Advertisement  GOT GOOD BUSINESS DATA? ARE YOU SURE? Learn concrete steps and best practices to ensure you’re getting high-quality business data including how to define your DATA STRATEGY and how to identify the KEY DIFFERENTIATORS between list sources. Download our FREE Guide to B2B Leads: Judging Quality of Your Business Data.
Survey Says
Ad Market Recovering Despite Shocks in Japan, Middle East
Global ad spend is forecast to grow 4.2% in 2011, down from the 4.6% forecast in December 2010, due to the effects of political instability in the Middle East and the earthquake in Japan. Still, online advertising is expected to continue surging.
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Quick Take
The Five Rs of Search Engine Marketing
Search engine marketing can be broken down into five core principles. Learn the Five Rs of search, and help keep your SEO strategy on course.
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My View Three Reasons Marketers Resist Specialization
By Helena Bouchez
If generalist marketing firms are at a disadvantage in closing new business, why do many firms still resist specialization if it could help get them paid what they are worth? Here are three reasons. Read More
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@amandamaks 4 Steps to Creating More Effective Content From the Buyer's Perspective - guest post by @funnelholic https:////ht.ly/4xsan
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Forum Today's Question
By kmperron94 4/10/2011 at 7:29 AM
I'm developing a strategy to market to physicians and surgeons. Can you suggest a color scheme that represents professionalism, trust, and care?
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Apr 7-22
 MarketingProfs University LIVE—Social Media Marketing Fast Track 
Apr 12
 FREE Seminar—10 Rules for Lead Management Success sponsored by MarketNet
Apr 14
 PRO Seminar—8 Triggers that Turn Customer Distraction into Traction with Adrian Ott
Apr 19
 FREE Seminar—Reaching Business Audiences via Social Media & Display Ads sponsored by Bizo
Apr 28
 PRO Seminar—Seven Keys to a Successful Blog with Jennifer Cisney
May 13
 Digital Marketing World—Search Marketing 
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
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