Today's dose of marketing know-how.
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Together with agency contract and billing automation software solution
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Today's dose of marketing know-how | Friday, April 11, 2025
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👋 Hello, Marketer!
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TGIF! Today is a very special holiday in the US... National Pet Day! Even if you're like me and every day is National Pet Day in your home, it's a great excuse to hand over some treats, go for an extra long walk, or just spend bonus time with your beloved companions. Here's to my boys, Stanley and Arnie!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Reversing the Revenue Decline: Three Crucial Steps for Marketing Agencies
Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues.
Read more ➔
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COMMUNITY | SURVEY
Take 10! Spend a few minutes this Friday helping us get to know you. Why do you come to MarketingProfs? How do you learn? What are your hobbies?
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SPONSORED
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Join the Smarter Agency Series!
Three virtual sessions. One goal: Make your agency more efficient, profitable, and future-ready. Discover tools, financial levers, and automation tips from Asana, Inventium, Powerful Accounting, and Ignition.
Save your spot today ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, April 11, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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MARKETINGPROFS EVENT
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Website Optimization Friday Forum
Is your website's bounce rate higher than you'd like? Increase online conversions with an optimized website! Three expert marketers will reveal persuasive copywriting and captivating design secrets that effectively increase your website leads and sales.
Reserve your spot ➔
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RESEARCH FROM THE ARCHIVES
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The State of Digital Marketing Agencies
What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry?
Check out the study findings ➔
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FOR MARKETINGPROFS PRO MEMBERS
Data-Informed Journeys?
Your customer journey map is only as good as the data you base it on. Are you using the right data? Discover the metrics that matter in "Get the Right Data," lesson 3 of Customer Journey Maps for Marketers: Understand and Exceed Expectations. This PRO Master Class is hosted by CCXP Jeannie Walters—another more practical marketing series included with PRO membership.
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PROFS PICK—SPONSORED
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Are you looking to make your agency more efficient, profitable, and future-ready?
Join the Smarter Agency Series, hosted by Ignition, to discover practical tools and skills to drive breakthrough thinking; powerful financial levers that drive profitability; and smart ways to streamline workflows and turnaround times. And so much more! You'll gain access to three highly informative virtual sessions featuring seasoned practitioners: "An Accountant’s Profit Playbook for Digital Agencies," "Work Smarter, Get Paid Faster: Insider Tips," and "Real-Life Examples of How Successful Agencies Use Tech to Scale Without Chaos." Save your spot today. Can't make it live? No worries: register to receive the recording. Don't miss out on this opportunity to level-up your agency.
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Upcoming Events
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APR
11
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3 free live sessions | sponsored by Webflow
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APR
16
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Session 10 of Content Marketer's Crash Course
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APR
24
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45-minute webinar | sponsored by Ortto
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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