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Together with agile experience management company
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| infographic |
| A Look at the B2B Buyer in 2023 |
| B2B buyers in 2023 tend to be younger and more reliant on supplier websites compared with buyers in the past, and they also tend to take longer to decide on purchases, according to this infographic from Insider Intelligence. Check out the infographic. » |
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| MarketingProfs B2B Forum |
| Announcing the B2B Forum Opening Keynote: Nilofer Merchant |
| Kick off your B2B Forum conference experience with inspiration only an award-winning "Future Thinker" can awaken! She’s worked at Apple, Symantec, Autodesk, and more; brought 100+ products to market; driven over $18 billion in sales; lectured at Stanford and Yale; and published three books. Now, she's ready to show you how "Onlyness"—being uniquely you—is the key to unlocking innovation and creativity for yourself and your business. Get your B2B Forum ticket now—prices increase next week! Register today. » |
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A Year's Worth of Unique Content
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MarketingProfs Master Class
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| True or false: a year's worth of emails, whitepapers, blogs, and social posts—all unique to your brand and relevant to your audience—would be a dream come true. True, obviously—but it's not a dream. It just requires a good survey! Mantis Research founder Michele Linn makes surveys easy in the Using Research for Content and Thought Leadership Master Class. Available now! |
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| Profs Picks |
| sponsored |
| Some of your most valuable learning resources are your fellow marketers. Take advantage of their wisdom by checking out Momentive's 2023 Marketing Report. You'll get details on wny 41% of marketers say it's challenging for them to keep up with market needs. You'll also learn how and where marketers say they are succeeding or failing at collecting data that shows their impact and where marketers say they are are missing opportunities to show value to leadership. Plus: a Top 5 list of what, according to marketers, is most important for job success. What else are marketers saying? Check out the report to find out. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!
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Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
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Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
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| You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn! |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| News You Can Use |
| Updates from around the industry |
| Khoros Integrates Trustpilot Into Khoros Care, Boosting Brand's Customer Engagement Abilities Business Wire |
| Xperiti Launches Vepp, a SaaS Solution Providing Technological Infrastructure for Fully Compliant, Multilayered, Real-Time Quality Verification for B2B Market Research PR Newswire |
| Oro Unveils OroCommerce 5.1, Making B2B Businesses Stronger MarTech Series |
| Advertising Industry Launches Free Thought Leadership Hub at MediaVillage.Com CMSWire |
| Uptima Announces New Business Innovation Uptima Elevate PR Newswire |
| Chinese AI Firm SenseTime Unveils Chatbot SenseChat Reuters |
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