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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Together with small business website experts: |  |
| Thursday, April 11, 2019 |
| Better ROI on B2B Webinars: Low-Hanging Fruit You Shouldn't Overlook | ||||
| Webinars are a great tool for any stage of the buyer's journey, but you're probably not going to get the level of attention and engagement you're after if your webinar is a sales presentation in disguise. Take these four basic actions to ensure better ROI for your webinar efforts. | ||||
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| Lead-Scoring Accuracy Checklist: How Do You Rate? | ||||
| Companies that use lead scoring benefit from a 77% increase, on average, in lead generation ROI vs. those that don't. But you have to do it right. Go through this checklist to make sure your lead-scoring is sophisticated enough to work well. | ||||
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| What the Best Small Business Websites Have in Common | ||||
| sponsored | ||||
| The best small business websites have several elements in common. We uncover those commonalities in this article so you can emulate them on your own SMB website. See the article, including a checklist, to make your website the best it can be. | ||||
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| Customer Experience, Innovation, and Technology: Marketing Smarts Podcast, Recorded Live at Adobe Summit | ||||
| Six marketing experts sit down with Kerry O'Shea Gorgone at Adobe Summit to talk customer experience, creativity and innovation, the 25th anniversary of digital advertising, and more. Well worth the listen! | ||||
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| Website Lead Generation, Optimization, and Landing Pages: Online Forum | ||||
| Your website needs to optimize visitor engagement, nurture leads via conversations, and convert them with engaging landing pages. On April 12, MarketingProfs' free Website Experience & Optimization Online Forum, featuring industry experts, will show you exactly how to turn your website into a lead generation machine. | ||||
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| What Consumers Associate With the Apple, Facebook, and Google Brands [Study] | ||||
| How do consumers view top tech brands? Which words and sentiments do they associate with Apple, Facebook, and Google? Check out these three charts to find out. | ||||
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| How to Take Calculated Risks [Infographic] | ||||
| Should you hire that marketer who doesn't quite meet your criteria—but would bring other, valuable skills to the job? Or are you that marketer who's taking the risk to apply for the job that's not a perfect fit? In personal and business life, taking risks can be a valuable strategy. But you need to calculate the benefits and costs. Here's how--along with what calculated risk-taking can do for you. | ||||
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| Upcoming Events | ||||||||||||||||||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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