MarketingProfs Today: Videos That Boost Sales | Digital Isolation | Successful Positioning | Loyalty Programs

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In this issue

1.	How-To: Nine Types of Video to Help You Close Sales
2.	Podcast: Overcome Digital Isolation to Make Real Connections: SAP Ariba's CMO
3.	PRO How-To Guide: The 3Cs of Successful Positioning
4.	Survey Says: Brand Loyalty Programs: Satisfaction and Engagement Trends
5.	Infographic: Customer Relationships in the Age of Technology

Use the power of AI to create smarter, more personalized marketing campaigns that exceed business goals and deliver incredible results. Discover how.

How-To

Nine Types of Video to Help You Close Sales

By Victor Blasco

To get the most out of your video investment, here's how to create the right types of video for each stage of the buyer's journey. Read More

Podcast

Overcoming Digital Isolation to Make Real Connections: SAP Ariba CMO Tifenn Dano Kwan on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Tifenn explains why the most empathetic CMOs are the most effective, how digitization isolates people (and how to combat that isolation), and what diverse outside interests have taught her about marketing. Read More

FOR PRO Members

How-To Guide: The 3Cs of Successful Positioning

Just as positioning is the foundation of successful marketing, the 3Cs are the foundation of a positioning strategy that will set you apart from your competitors. In this 15-page guide you'll learn how to use the 3Cs to develop your own positioning strategy. Read More

Use the power of AI to create smarter, more personalized campaigns that deliver incredible results. Discover how.

Survey Says

Brand Loyalty Programs: Satisfaction and Engagement Trends

By Ayaz Nanji

Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, according to recent research from Bond Brand Loyalty. Read More

AT-A-GLANCE

Customer Relationships in the Age of Technology [Infographic]

By Laura Forer

Technology can actually help create meaningful human relationships between brands and customers—when it's used well. See how AI, chatbots, and more can produce better customer experiences and relationships. Read More

event calendar

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Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

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