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MarketingProfs
Apr 11, 2017 Vol. 16, No. 70
In this issue
1. How-To: Want to Break Into the US Market? Here's How: 7 Tips for Localizing Your Marketing
2.  PRO  Take 10: Four Ways to Increase Your Email Clickthrough Rates
3. Survey Says: The Most Popular B2B Data Providers With Marketers
4. Infographic: Why You Should personalize Your Shoppers' Retail Experiences
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How-To
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Want to Break Into the US Market? Here's How: Seven Tips for Localizing Your Marketing
By Ray Kemper
For many companies, selling beyond their home market is essential to business success. But selling into new markets is easier said than done. Here's sound advice for European B2B companies that want to localize marketing for the US. Read More
FOR  PRO  Members
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Take 10: Four Ways to Increase Your Email Clickthrough Rates
In just 10 minutes, you'll learn four design and copy techniques that will get your subscribers to take action. We'll also show you how to measure the lift those tactics give your campaigns. Read More
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Survey Says
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The Most Popular B2B Data Providers With Marketers
By Ayaz Nanji
ZoomInfo, InfoUSA, and Data.com are the most popular data providers with B2B marketers, according to recent research from Openprise. Read More
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AT-A-GLANCE
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Personalize Your Shoppers' Retail Experiences [Infographic]
By Laura Forer
Retailers that provide stellar customer experiences are primed to increase revenue, data shows. Check out this infographic about the state of retail to see how personalized and positive customer experiences can help your bottom line. Read More

event calendar

Apr 14
Virtual Conference—Video Marketing | 3 online sessions FREE!
Apr 20
PRO Seminar—Hello, It's Me... The Adele Guide to Doing Email
Jun 1
Online Course—Marketing Writing Bootcamp | The fastest way to rockin' writing
Oct 3-6
B2B Marketing Forum—Save $400 when you register by May 31!

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