MarketingProfs Today: Email Segmentation | B2B Social Media Success | Shadow IT

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In this issue

1.	How-To: How to Optimize Your Email Campaigns With Interest-Based List Segmentation
2.	Survey Says: The Most Successful B2B Industries on Social Media
3.	PRO MarketingProfs University: Zero to Hero—How to Gain Impactful Insights From Your Data
4.	My View: What Marketers Need to Know About Shadow IT
5.	Infographic: How to Create Content 10X Better Than Your Competitors'

Learn to create powerful marketing campaigns. Earn your Northwestern Medill MS in Integrated Marketing Communications online. The Medill IMC way of thinking is timeless and timely—arming graduates with the tools to zero in on consumer needs and deliver powerful data-driven marketing campaigns.

How-To

How to Optimize Your Email Campaigns With Interest-Based List Segmentation

By Jeremy Reeves

Most email campaigns do a lousy job of turning warm leads into customers. But with interest-based segmentation, you'll not just dramatically increase your results... you'll do so without annoying prospects. Read More

FOR PRO Members

MarketingProfs University: Zero to Hero—How to Gain Impactful Insights From Your Data

Jim Sterne will outline what it means to be a digital marketing analyst (and what to look for in one). You'll learn how to understand your data and tools, and how to dissect the problems that need solving. We'll also cover the art of data analysis and communicating your findings to the C-suite. Read More

Online Master’s in Integrated Marketing Communications. Learn to drive successful data-driven marketing communications by earning your MS in Integrated Marketing Communications online from the Medill School at Northwestern University. Download the latest white paper from IMC.

Survey Says

The Most Successful B2B Industries on Social Media

How do audience size and engagement level on social media vary among various B2B industries? To find out, TrackMaven examined full-year 2015 data from 316 leading B2B brands on five social networks. Read More

Quick Take

How to Create Content 10X Better Than Your Competitors' [Infographic]

By Verónica Jarski

In today's hectic business environment, your competitors may be more focused on creating content rather than creating valuable, shareable content. These tips can help you produce content that blows away the competition. Read More

My View

No More Lurking in the Shadows: What You Need to Know About Shadow IT

By Ciara Wood

"Shadow IT" is a term that IT departments frequently discuss and that marketing departments rarely do. That needs to change. Read More

event calendar

Apr 14	MarketingProfs University—Marketing Measurement & Analytics
Apr 14	PRO Seminar—How to Gain Impactful Insights From Your Data
Apr 19	FREE Seminar—Referral Dos & Don'ts: The 2016 Hit List
Apr 21	PRO Seminar—Create Meaningful Experiences for Your Brand
May 13	Virtual Conference—MarTech & Innovation \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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